Super Bowl Viewers Spend Game Time on the Web

    February 7, 2010
    Chris Crum

Last year, 12% of Super Bowl viewers used the Internet while watching the game according to data from Nielsen. Those that used the web spent an average of 24 minutes online during the game. It would not be at all surprising if those numbers increased significnatly this year.

"Nielsen found that simultaneous users were most engaged in general interest, e-mail, and online social networks," the firm says. "Sports sites, which might be more directly associated with the game itself, were visited by 18% of simultaneous users."

Super Bowl Web Usage

According to Nielsen, about a quarter of simultaneous users spent time during the game using Facebook at an average of 15 minutes. Google and Yahoo Mail also received significant use during game time.

Super Bowl Web Usage

The game takes place this evening of course. Will you be watching? Will you be watching and using the web? How do yo plan on using the web during the Super Bowl?

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Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.