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“So God Made A Farmer” Ad Gets Mixed Reviews

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There were many Super Bowl ads this year that made a big impression on viewers, and not all of them in a good way. Among some of those which got the worst reception were the Go Daddy commercial which featured Bar Refaeli making out with a nerd and a Calvin Klein ad, which some thought showed a bit too much. Of course, everyone knows the Super Bowl is prime real-estate for companies wanting to make a big impression for the year, and they pay dearly for the privilege of showcasing their products in brief ads. That means they want to get people talking, and the bigger and more scandalous, the better.

One exception to the rule seems to be the Dodge commercial which ran in the fourth quarter and was completely devoid of scantily-clad women (or men, for that matter), babies, or funny animals. It was quiet and toned-down, a story told against a backdrop of thoughtful photographs. The narration was courtesy of broadcaster Paul Harvey, who gave the speech in its entirety in front of the Future Farmers of America in 1978. Now, Harvey’s words are getting new life and new fans as people begin a dialogue about what it means to be a farmer…whether they’re serious or not.

“So God Made A Farmer” Ad Gets Mixed Reviews


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  • http://www.youtube.com/watch?v=7jyx9CmvzoU Peter Kaye

    What ever your view of the American Farmer, they have never had it easy. I’m from Wisconsin and I’ve seen many farmers go out of business over the last 30 years. Why…because they can’t make a decent living. We should be very concerned after all they feed us!
    Here’s a song I wrote about them. http://www.youtube.com/watch?v=7jyx9CmvzoU

  • Dawn

    How can you not love this commercial, why thats just UNAMERICAN!!!!!!!!!

    • http://home clyde smith

      GOD made the first farmer[also the first man]ADAM.Farmers were the
      BACKBONE OF THE BUILDING OF OUR GREAT NATION.May GOD bless all of us.

  • Jason

    Good commercial, If a few more would involve God instead of skin and sex…. Well then we might be better off!

    • Sherry

      Jason…. You are absolutely right!.. We WOULD be better off.

    • deb

      Yes, I so agree. That is the commercial that impressed me the most. Thank you Dodge Ram.

    • babs

      I don’t understand why people don’t think that God can be in your heart and soul without him being dispalyed all over the place. I keep my God right where I can find him without delay.

      • Belle

        Because Jesus commanded His followers to go out into the world and make disciples. If we keep God hidden in our hearts and don’t share Him with others then we are disobeying God. Followers of Jesus are to be the light and salt in the world. We are to invest the gift God has given us.

  • Jeff

    Paul Harvey is one of the greats! His speach “So God Made A Farmer” really touched my heart. I live in Kentucky, and farmers are plentiful… Thank God!

    I miss listening to Paul Harvey and his uplifting stories. America needs another Paul Harvey!

    • Jeff

      I should have used spell check… Sorry… Speech.

    • Donna

      I hadn’t realized how much I missed him until I heard him in the commercial. He was a common sense man, something we are lacking today.

  • kenbot

    SO much hate about this ad by the marxist socialist via their twitter posts. You people must suffer from some form of mental illness.

    • Donna

      I am glad I don’t even know who those people are and why I am supposed to care what they think!

      • Brian

        Paul, you are sure missed. Thank God for the American Farmer. Refreshing to see so many nice posts from common sense people in the Heartland.

    • babs

      Marist, socialism is the cornerstone of the agrarian state. So, define a term and stick with it.

    • Robert

      Comments like “real” Americans point out the problem with this small-minded bigotry of a commercial. But true, it was effective in preaching to the choir. Enjoy your stay in the past.

  • Donna

    What a misleading article title! I don’t see that as mixed reviews at all….anyone can set up a twitter account, post, and try to be witty. Epic fail to them. This commercial is getting much support from real Americans who know and appreciate hard work.

  • NoseyGoat

    Some of you little city dwellers are really showing your ignorance. You are just stereotyping. I am sure that when you go order that burger or shop in your little grocery store you never stop to think about who grew the food that you shovel down your thankless gobs. Face it city people, with out the farmers you would starve. Live a year where you have to grow and raise your own damn food, and see if you change your tune. Though if you could just escape at any moment back into your smoggy crime ridden rats nest of a city, you would never learn. There is no food fairy that delivers food to your local grocery stores. Thats a farmer that grows it. Have a little effin respect, because if it all came down to it, and there was some tech fallout, or our economy bottomed out, the only people in this country that would have anything worth value is the farmers. The computer youre sitting at would be useless and the cash in your wallet would be worth more to wipe your butt, or light a fire to keep you warm. The only people that would survive are the ones that farm. Now they should put THAT in a commercial.

    • http://yahoo j

      well said nosey goat!!!

      • Tom Kalbacher

        And a trucker delivered it without which the city dwellers have about 3 days supply from those farmers who work as hard or harder than anyone and take the biggest risks

    • Joel

      What did you type your post on and connect to the web?Thank a city guy!

      • NoseyGoat

        even country folk have internet and electricity LOL silly city slicker. We are talking farming NOT whether someone get get online or not. Take away my internet/electricity I can still feed my family and keep them warm. Take away yours, and you would have to go barter for food from a farmer. Thats my point. No city people came here to put us on the grid ;)

      • Laura

        Another dumb stereotype by Joel. Shaking my head today. Do you not think that a small town girl or guy couldn’t network or repair computers? We do it all the time.

      • Alex

        All I’ve learned here is that ‘country folk’ have some real insecurity issues. Fact is, that guy that engineered the internet you all use could learn farming too, if he wanted. Engineers are smart as hell, and they are city folk. Technological innovations made by city folk improves health care for everyone, improves transportation (to get your precious country folk food to the city folk), improves business communication between traders, etc. Farming is as old as humans. Everyone can learn to grow food for themselves if the time came and it was necessary. But as our civilization developed, we began to put more energy and resources into other things… and city-folk jobs are one of those things. Both kinds of people are necessary and one is not better than the other. Calm down. Commercials like these actually make me mad because they incite some sort of ugly pride in people that makes them feel like they need to attack and belittle anything that doesn’t resemble their own ‘kind.’

    • sevenof9fl

      NoseyGoat, after having spent much of my life on a family farm I can appreciate where your heart is, and what you’re trying to say, but the sad truth is that 99% of our food does not come from a farm in the sense that it is a single farmer toiling alone in the fields any more. The truth is that our food now comes from conglomerates of Agribusiness, with recognizable brand names (Birdseye comes to mind) now in ownership of product from planting to supermarket. When Paul Harvey said what he said, he said it for a different era entirely, and a completely different type of farming. But at the end of the day, it was about selling trucks, and if it starts a different conversation about how our farming is done, then perhaps that is more than we can hope for. A return to a different type of farming would cure a lot of what ails not only the country, but the planet as a whole.

    • Tonya

      I am one of those city folks who truly appreciate the work of the farmer. A job I would never want to sign up for, days are long, work is hard, a thankless job considering the millions that heis crops feed everyday. The farmer does what needs to be done and in doing so he humbly places the food upon your table for the nourishment of your soul. I THANK THE FARMER and I thank GOD for creating him/her !

    • Jouri

      NoseyGoat not all city folk are snooty about farmers. In actuality, there is a bit of farming done in the city, it’s unconventional as in green houses on top of buildings where the air has to be filtered, but none the less our children are being taught more about how to grow their own food in case of a disaster that you’ve mentioned. Also, many city people (at least where I come from) rather pay the farmer directly at the local Farmers Market than give their money to large corporations like chain grocery stores. My point is, I would like for you to know that not everyone reject the farmers or think ill of them. We actually celebrate the individuals that are brave and strong enough to till the land. At least I know I do. Hopefully, my post will offset the generalization that we city folk are just zombies that think the things that appear at our finger tip are from magic.

    • Alan

      It is not a matter of ‘IF’ the tech-based society fails, but rather ‘When’. It is inevitable. Tragically those ‘city-dwellers’ will have mere hours before they realize they are no longer at the top of the ‘food-chain’ but rather are the most plentiful and easily harvested food SOURCE.

    • Robert

      TooNoseyGoat,

      The fact that you put others down for living elsewhere (in cities) or doing something else other than agriculture really points out the HATE that came from this commercial. This commercial is small-minded pandering that fails to consider the proper function of everyone in America. The farmer drove the tractor…who made the tractor? That’s what I thought. You want to farm by hand?

      • NoseyGoat

        Interesting but I never put anyone down. Just making a point. and just so you know I do not own a tractor, but I till and plow my 3 acres by hand. Humans started out tilling and plowing by hand power or horse/ox. All large cities started out all the same.. A small collective of settlers, that had to farm, hunt , gather , forage etc in order to survive. Some people just missed the point I was making. I know not all city people are ignorant of where they get their food. I can appreciate what city people go through.. My Mom is one. I see her aging herself before her time, sucking smog as she commutes to a pointless job beating her fingers to the bone on a keyboard just to get paid a piddley wage.Yeah some people in the city MIGHT be able to grow their own food.. but where? Backyard(if you have one)The side walk? I absolutely LOVE that they started teaching kids in school again how to live. I never understood why most schools took out Ag. Yeah its great to know about computers.. How many jobs are there really in this country that having extensive pc knowlegde will help? As I said before, no one from a city brought technology here. Electricity was here before the big technological boom, but I AM sure that my computer was made by a city folk in Japan. I dont have insecurity issues as mentioned. On the contrary! Also I do have an alarm clock,, I start my day when he (the rooster/alarm) does at 430 am sun or not. Yes I do understand that farming is being used as yet another game where the large corps buy all the game pieces. BUT When someone thinks of the word farmer they think of a farmer in worn overalls, sunburned neck you know the farmers who work for a living, not some stiff necked executive that hires out migrant farmers to do the work FOR them. THOSE are the type that the truck commercial was aiming at. Because any farmer I knew couldnt afford a new truck every year.Commercials wouldnt have any pull or influence with what they had to do out of need. Most I knew had a beat up used truck that was just as important a piece of equipment as a tiller, ripper, tractor what have you. I think it is important that we ALL, whether you live within or without city limits, need to learn to grow and raise our own food. Most crap you buy in grocery stores now is GMO foods. We should get back to planting our own food, or supporting local farming and agriculture. That way when our tv’s and computers and lights dont work, no one is starving. Support backyard chickens in city limits, make friends with neighbors who do even small/hobby farming instead of trying to get them in trouble with the city or zoning(like I have seen happen in even some small towns.) Its just SAD when people would rather hear cars honking instead of a crowing rooster or live in smog than have the smell of manure on a freshly tilled field. Now this was just my personal rant on the situation. So keep posting away, I wont even see it as I really do have better things to do than to follow a silly post.

  • http://yahoo.com Cora

    So God made a farmer was such a refreshing commercial to see during the Super Bowl. Thanks Dodge Ram!

    • http://SoGODmadeafarmer billrbowl

      Excellent commercial !!!!!!!!!!!!!

  • Steve Smith

    Hey Amanda, yellow journalism aside. I noticed none of the haters you quoted complained of being hungry!

  • WOOD

    And God also said welcome to the recognition of the new economic powerhouse in America, not cars, not manufacturing, not technology. Agriculture, the largest export industry in this country. Finally, THANK GOD.

    • Randy

      The reality of it all is this…God made everything. Many of you dont believe that not but you will some day. I just hope that is not too late.

    • Alex

      Randy, no one is going to hell and no one is going to heaven. I only hope you realize that, before it’s too late.

      • Alan

        If there really is no God Alex, when could it ever be ‘to late’? Only for YOU, will there be a “To Late!”

        • Alex

          It was a play of words based on his initial comment. I do think, though, that people would be more likely to find happiness in this life if they didn’t rely on foolish, childish notions of a god in the sky. So yes, he can be too late. He can waste his entire life fearing a non-existent god or he can come to mature terms with the state of the world and come to appreciate it for what it is… and possibly learn how to really live.

  • williamphold

    God made nothing…. there is no god…

    • WOOD

      Sure there is he lives in Washington D.C. I thought most people knew that.

    • Tonya

      So when GOD needed an a-hole ……………. he made YOU! LOL LLS LOL LMFAO OMG TOOOOOO FUNNY!

    • DATCHLEY

      dude, if it wasnt for God, you wouldnt be here

    • Belle

      Prove there is no God. A lot of people have tried to do this and they have all been unsuccessful. It is logical to believe there is a God than to believe there isn’t. Plus what have you got to lose by believing? It’s in unbelieving that you lose everything.

      • dave

        Prove there IS a god

    • Alex

      That’s the worst argument I’ve ever heard. Prove there is no god? First, you tell me what ‘God’ is, then we can talk about proving or disproving arguments. But first you need to know what the hell you’re talking about. Any every religious person I’ve ever met can’t even give me a straight answer when they try to define ‘God’. And no, that doesn’t make god mysterious, that makes god nonexistent. If you can’t tell me what you’re trying to talk about, you’re not talking about anything. Jesus, people. Get smarter.

      • Belle

        God is the creator of everything. Nothing exists without Him. God is the great I Am.

        • Alex

          Nothing exists without him isn’t a definition… I’m asking for you to define ‘him’ in that sentence, so that doesn’t work. Defining god as the ‘great I am’ also tells me nothing. What does that even mean? I don’t speak New Age. God as ‘the creator of everything’ is the closest you got to a definition, but it’s incredibly problematic because you’re positing that there is something that created everything and you have no evidence for claiming that. There isn’t any convincing evidence that ‘something’ created everything, and there isn’t any convincing evidence that there needs to BE a ‘something’ that caused existence as we know it. You just sound like you’re scared by the mystery and vastness of the universe and instead of trying to be humble about it or understand it scientifically, you’re just resorting to: “Well, the world is complex and beyond my understanding, so let’s just say GOD is behind it all and call it a day.” I’ll remind you, though, that even if you credit God for existence, you still haven’t DEFINED God. You’ve only described him by an action. That doesn’t work.

          • Belle

            The great I am is the name God uses for himself. It means God has always existed, the God who is enough, the All-Powerful, the One Who Is Self Sufficient. The evidence we need surrounds us. Maybe reading Romans 1 beginning with verse 18 will help you. Believing in God and trusting Jesus is my savior is everything to me. If you are right and i am wrong then I have lost nothing by believing. However if I am right and you are wrong then you have lost everything.

  • Joel

    Then he needed cheap hard workers to pick crops so he made a Mexican….

  • Charlie Owens

    I was raised on a rice farm in Wynne Arkansas,and I think its time we reconise the American Farmer for his hard work and dedication.My dad was a 3rd generation rice and soybean farmer.Farming is a way of life.My hats off to the American Farmer..

  • Billygoat

    So, then why are we still importing 1/2 of our food from other countries?

    • SandyW

      Did it say American farmers? God made world wide farmers……..to feed the world….:)

  • Connie England

    Ram made a commercial that wasn’t flashy and hit home… so many go into the local grocery store and put little thought into where their food comes from. Putting God into the conversation is what more folks should be doing. It is time to come back to our roots and God is the beginning and the end. Congrats to Ram for knowing what counts.

  • Dale

    Yes, we all owe the farmer! And we owe the miners who dig the iron ore used to make the plows and tractors and trucks that carry the food over the asphalt roads that carried coal to the electric plants. Come on people! We’re all in this together. No matter how important you think anyone is, or isn’t, we all have a part. We all owe each other…..!

    • Scott

      I don’t OWE you anything. That’s what the problem is.

      • Dale

        You felt you owed me a response!

        • Alex

          I think he felt you deserved a response, and not in a good way…

          • Dale

            Exactly.

      • Robert

        Scott doesn’t want to pay “his fair share”.

  • The truth hurts

    And God wanted a platform for idiots to rant and rave, so she made Comments sections.

    • jay

      *He made* not she.

      • 3mta3

        HAHAHAH! Well played Jay…HE MADE…

        • dixie

          Well, here’s the Truth that Hurts, since you commented here, I guess that means YOU! God didn’t make the commercial, Dodge did….just proving yourself right. Now, trot back to your village, they must be missing you by now!

    • Alex

      Amen. Especially because most idiots are men. Like the two that just responded to your comment. No surprise. White men have the most power and they are by far the most emotionally and mentally stunted. Ah, what a world we live in…

  • RS

    For all of you that are dissing farmers…where do you get your food?…and the grocery store isn’t the right answer

    • Tom Kalbacher

      At least my 7 yr old could watch that commercial some of the others were outright lewd and in such poor taste it makes me wonder about the quality of what their selling

      • Mary Davis

        I thought God Made a Farmer was very moving. The Go Daddy ad was absolutely horrible–sucked–noisy–ugly.

      • Robert

        No one’s dissing farmers. They are dissing a conscending, pandering commercial that’s stuck in the past. 1978? Paul Harvey isn’t even alive. And that speech may have been appropriate for a farmer’s convention, but not a Dodge Ram commercial.

        As for food, who made your tractor? Who made the irrigation equipment? Do you really do all that work by hand? Heck no. Do you give credit for the work OTHERS do to help you farm? Didn’t think so.

    • Alex

      I thought I got it from machines. Maybe there’s a guy that calls himself a farmer that works the machines, but last time I checked on the global food supply, it didn’t look anything like that commercial.

  • http://yahoo ingramh

    Hey Jeffery Hadz don’t bad mouth the American Farmer with your mouth full!!!!

  • Howard

    Whether it’s scantily clad women, cute little animals, or pictures of hard-working people shown over a feel-good essay extolling god and the nearly non-existant family farm, ultimately it’s all big business, tugging at your emotional heart strings to sell you some crap you probably don’t need.

    • Reality

      You are so full of shit

    • Alex

      Howard speaks the truth

  • Kurt

    Why is every freaking body getting worked up and offended by this commercial? They appealed to a demographic of their market who buys their trucks. That is what every Subaru commercial does. Even though I don’t kayak or eat granola or mountain bike doesn’t mean I’m offended (or “alienated” as some people said about the “Farmer” commercial). I’m just not in their main demographic.

    So then are people offended because they think the Dodge thinks more of farmers than equally hard-working construction workers (or insert perfered occupation here). No, that is riduclous. Again, it was one commerical for one demographic.

    So then is the controversy because of the use of “God”. Yep, thats probably it.

    • Robert

      I disagree. This commercial was over-the-top irritating, and insulting to all the hard workers in America who are not farmers. Farmers don’t have to get up to an alarm clock. They don’t have to commute to work. They are not bogged down with worrying about precision, like a surgeon is. They do not deal with dead human cadavers like morticians do. They are not in the line of fire (like policemen) or in a fire (like firemen). Get a grip, this ad was horrible and condescending.

      • Alex

        Agreed, Robert. Talk about unnecessary glorifying of one profession. It has stirred up a lot of ugly pride and nothing else.

      • DS

        You’re an idiot. Condescending? What did you for breakfast today? Lunch?? Dinner last night? These are the people that bust their collective a@@es to put food in the store so you can eat. Rain or shine they are out there working VERY hard with no expectation of gratitude for what they do. Why not shut up sit back and just say thank you….

        • Alex

          Farmers aren’t as godly as you think they are. An example of ugly pride again…

      • Traci

        You truly do not comprehend what goes on with a farmer or on a farm with that comment. If you had the open mind, I could tell you how a farmers occupation is just as important and admirable as a surgeon and a mortician and a policeman and fireman etc. Have some respect please.

      • Vanna

        You’re damn right they don’t get up to an alarm clock, they get up before the sun every single day. Sure they don’t commute to work everyday, but most of them spend countless hours plowing fields on a tractor or driving around checking cattle. And for you to say that they are not bogged down with worry is complete bull. They have without a doubt the most important job on earth and are directly in the line of life since they grow the very thing that gives us life. With out a farmer you would be starving and naked. So think twice before you bite the hand that feeds you.
        Sincerely, the farmers daughter

        • Alex

          Let’s be real. Farming is as old at humans. We can all learn to farm pretty easily. It’s not rocket science, and it sure isn’t like being a surgeon, please. Is it necessary? Yeah, no one is saying it isn’t. But what’s with all these farmers acting all of sudden like they are gods gift to earth just because of a commercial? Yuck. It’s making me hate commercials.

          • Vanna

            I’d like to see you try

          • Alex

            Now everyone needs to be a farmer first before they can be respected in whatever profession they choose? This thread is getting ridiculous.

      • matt

        they wake up to the sunrise, not an alarm clock, because they have to work sun up to sun down and sometimes later. They are bogged down about their crop. Planted at the best time possible, enough rain, enough day light, enough heat, enough cool. They deal with the decisions to take a weak harvest – from corn to cows, will it be enough to pay the workers, the familes that depend on them…their own family. They put food on the plates of those who are in the line of fire, those who go to the forums like this and complain. sir- you need to re-evaluate.

      • MARSHA

        Robert – I don’t think you have met many farmers, or at least haven’t spent a lot of time with them. I spent 7 years on a farm, and you are right, alarm clocks were not used. The last person was out the door by 5:30am to get to work. The work continued until about 8:00pm (later during planting and harvesting season). Farmers have to understand animal husbandry, chemistry, weather, commodities, animal nutrition (yes, they really measure out vitamins and minerals for their calves and dairy cows on an individual basis), how to tend the soil, small and large engine mechanics, how to build/mend a fence, genetics and so on. It is amazing if you get a chance to spend some time with a typical farmer. They know so much. It might be why they are wise enough to avoid moving to areas with congested traffic. They protect their own homes from intruders as there are no police to come to their rescue. They are also the first respondants in the case of a fire, as the fire department is also too far away if they want to save their structure. Further, Robert, the ad took nothing away from what makes you or others in our nation special. The ad just used 2 minutes of our time to point out a group often taken for granted. It’s OK.

        • Alex

          Actually, the point of the add was to make farmers feel good about themselves so they would buy Dodge trucks. The point was to take your money. If there wasn’t a chance that a commercial could so easily cash in on the pride of farmers, Dodge would not have shown that commercial. Get my drift?

      • dixie

        Robert, you are either too young to remember Paul Harvey, or you do not understand advertising. Farmers don’t get up to an alarm? No, because they are usually up around 4 or 5 am. What time do you get up? How many 20 hour days do you put in? Does your job depend on the weather? If a hailstorm comes through your town, do you still get paid? Do the doctors, morticians, firemen, policemen still get paid? They don’t deal with dead humans? Maybe not, but I bet you have never stuck your hand halfway inside a dying cow to bring a calf into this world. Farmers deal with death more than most. They are not in the line of fire? Maybe not, but firemen and policemen do not work half a year, then lose every single penny that their family needed by a freak hailstorm, or a drought. This commercial was for a pick-up TRUCK. Many of the people you mentioned might drive one, but for a farmer, it’s a MUST HAVE item to do business. To take the time to say, “Thank you! I understand that you have a choice in the truck you drive, but we at Dodge understand what you go through. We hope you will pick us.” It was brilliant. Was it business, sure, what’s wrong with that. It was a thank you letter to those that built Dodge as a brand….the American farmer. It wasn’t saying that doctor’s, morticians, firemen etc. aren’t important, it wasn’t about them. WHY do Americans have the mindset that if something doesn’t mention THEM by name, or doesn’t hold hands with the world, it’s crap. Sometime, Robert, it isn’t about YOU! Spend 4 million dollars, and YOU can make a commercial to celebrate ANYONE you please. This was Dodge’s money, they earned it selling trucks,(To the American farmer) they picked the American farmer for their commercial, don’t like it? Turn the channel!

  • Bin Ary

    I really wish all the people who could bad mouth the people that provide for us would all get together and move out of this country.

    I am pretty sure that would account for 100% of liberals and 99.9% of all people under 18.

    Wow this place would be awesome!

    • dave

      And you would be wrong.

      • Alex

        Haha, Dave, you’re awesome.

  • John

    When this ad came on….. everyone stopped what they were doing and listened……The room was silent…..Isn’t that what you want your commercial to do?

    • sara

      Paul Harvey, GOD and the Farmer was the best!!

    • Alex

      I don’t know. After it ended, I farted and said “That was like a soap opera. Way too dramatic and cheesy and one-sided.” To each his own, I guess.

  • http://yahoo Mr. Ron

    “When you gripe about a farmer, don’t talk with your mouth full.”

    Whether or not you have a belief in God, THERE ARE farmers; and farmers are found in countries all around the world in all levels of prosperity. True, some are more prosperous than others, but to say that a farmer gets rich in farming is way off base.

  • Lance

    Awesome. These are the values that made this country great and those people who riducule or make jokes about them are a clear example of why this country is fading fast.

    • Terry Griffin

      The problem here is that those values are gone.

  • Renee

    A beautiful ad. Simple, tastefully, touching, and honest. Despite the comments left by cynical, snarky, angry individuals, most average Americans can relate to the image this commercial represents. More respect should be shown to those who quietly and humbly live their lives. I have way more respect for the work farmers do than I do for professional athletes or flashy half time performers.

    • Howard

      I’m not cynical, snarky, or angry – just realistic. I live in Vermont, one of the most rural and agriculturally dependent states in the country. But I see everywhere the independent small family farmer being forced out of existence by the spread of big agribusiness. And if we’re going to throw out the term cynical, it is a big automaker using staged, stereotypical emotionally appealing words and images to sell its product.

  • Lisa G

    Amazing commercial. Loved it. Best one viewed during the game and over the last tooo many years.

  • fred young

    Some just can`t stand the use of God in anything,drives them crazy.People filled with hate.I think it was a breath of fresh air but if people don`t believe in God that`s their right just as I,and others,have mine.

  • http://webpronewsletter scott

    Just remember you should never complain or make fun of a Farmer with your mouth full!!!! And its your choice weither you put any tobacco into your mouth so do not blame a farmer for your choice!!!!

    • Alex

      Don’t blame a farmer for your choice to chew tobacco? Then you’re admitting farmers cash in on corporate greed like anyone else? Sad.

      Also, pretty sure mexicans are the source of my food, not some pride-ful white american man who thinks everyone owes him a thank you. Let’s hear it for the voice-less minorities in this country who don’t say stupid shit like you do and deserve the REAL thanks.

      • Todd

        Alex, it is odvious to me that you lack common sense! I would reccomend you get off you couch, off your phone, and stop sitting in front of your television in whatever “CITY” you are sitting in and drive out to the country where hard working AMERICANS, which may consist of, but not limited to: white, black, and yes brown folks produce your food! My family farms, we do not employ anyone other than family members, yes we are all involved in the family business. I am not looking for a thank you here, “God knows that you probably need a little common sense to appreciate things anyway” You need to stop watching garbage on Television that does not depict what really happens on small American family farms. Do us all a favor and educate yourself before you open your mouth and spew junk about where your food comes from.

  • Terry Griffin

    There was a time when what Paul Harvey said about farmers was fact. Unfortunately, that time has passed. Today’s farmer is a corporate entity and the only reason he would buy a Dodge is that it is the cheapest thing out there and he needs a write-off when it dies. Don’t get me wrong, I still have a lot of respect for the people out there trying to eke a living out of the soil, few though they may be. Today’s farmer makes a living from the government and the tax breaks he gets. I don’t mind them making a decent living, it just bothers me that he is doing it on my back.

    • Alex

      Wanted to highlight the best comment in this thread:

      “After having spent much of my life on a family farm I can appreciate where your heart is, and what you’re trying to say, but the sad truth is that 99% of our food does not come from a farm in the sense that it is a single farmer toiling alone in the fields any more. The truth is that our food now comes from conglomerates of Agribusiness, with recognizable brand names (Birdseye comes to mind) now in ownership of product from planting to supermarket. When Paul Harvey said what he said, he said it for a different era entirely, and a completely different type of farming. But at the end of the day, it was about selling trucks.”

      I think that sums it up.

    • Brian

      Paul, you are sure missed. Thank God for the American Farmer. Refreshing to see so many nice posts from common sense people in the Heartland.

  • Curt

    Is is just me, or is the headline here way off? “Gets Mixed reviews?” Well, if the “mix” is between “great” and “greatest.” I didn’t know they sill made the “Ram tough” trucks, but I do now. “For the farmer in all of us” indeed. Another post was right: Entire drunken room fell silent.

    • http://Webpronews.com Scott

      right on

  • http://Webpronews.com Scott

    Funny how on the surface it appears that it’s 50/50. Half respect it and half are appalled by it. But in reality when you read the comments you see that in fact MOST people take the conservative, God fearing family values view. That tells me there’s still hope for our country. The reason it doesn’t appear this way is because those with their “alternative” views are also extremely vocal about it. So that’s what we all hear. While the rest of us normal people sit back quietly and conservatively. The only way we can take back our values is by standing up and defending them with the same determination. Let the masses speak!

    • Robert

      Last I checked, Obama won the last two elections. So, it’s not 50/50…more like 53-47.

      • Stephen

        Why would Obama not support farmers? We need to respect each other, not make differences. People can be brave, and embrace the reality that times are changing and that new threats are alive, while still ambracing the old values that make us who we are. I am a Canadian farmer with education in poltical science, and I have experienced that we have these problems everywhere. Everyone wants to be a lawyer or a docter, no one wants to do the dirty work, and everyone wants to live like a pig or a princess. But some of us are working hard, at school, at work, on the farm or in the office, to find new solutions to the world’s problems. We will most likely not see threats from Russia or China, but from climate change, terrorism, and most immediately environmental degradation and draught. Chrylser will not fix these problems, they will not promote us to stop consuming oil and gas, or to invest in new green technology for our children. They will promote us to use more becausem that is their job. The pollution we are creating in North American has gotten so bad that the Inuit living in Northern Canada cannot feed their children breastmilk because it is toxic. Their way of living has been shattered as all the ice and the animal prey they depend on in the north are disappearing. Even 100,000 of these people may soon be refugees in their own country, whether they are in Canada, Alaska or Greenland. The melting ice is making new routes for terrorists and illegal fishing. Fixing this world will be up to everybody, no matter what side of the “50/50″ they are on. Differences will be irrevlent. Our lives will see us working together, no matter what religion or occupation, because we all depend on the security and safety of our planet.

  • Russ Varner

    I thought this was the best ad. It reminded me of Levi’s ad Pioneer o Pioneer by Walt Whitman.

  • JE

    The point here is that farmers work hard and so does the truck they are trying to sell. If you also step back and analyze it farmers and construction workers built this country and had to work around the clock doing so and now a large part of people in our country are complacent and working a few hours and living off the others who bust their tails. It’s not just farmers and construction workers that work hard but sitting around playing video games and waiting for your check to come in is not the way this country needs to be. We need more people who are willing to work hard like a farmer, construction workers, and builders.

    Try spending less time building your farm town on fb and more time working to provide for your families if you want to see this country in better shape.

  • Robert

    If farmers go out of business, it is because there is overproduction. True, large agribusiness has replaced the individual farmer as the primary supply of our food.

    That’s the reality, good or bad. Large agribusiness is more cost-efficient and able to survive droughts or price commodity variation.

    This type of commercial is like the legend of John Henry. It’s a way of life that is disappearing, and that’s because it is not the most efficient way to produce the goods.

    • Matt

      This may be true in some areas, but it’s not a national scenario. Large agribusiness may be a blanket corperation, and be comprised of many small farms…Such as my family’s farm. As an engineer, I know you look at the numbers and base your opinion accordingly; but, many times the stat are incorrect on sub-levels. For now the smaller American farm is still alive and well. I don’t know why I felt compelled to reply to your post, but I have to go. I am a senior mech engineering student trying to graduate in May. I hope you will take another look and see that what I am telling you is true. Thanks

  • Robert

    “So Science Made An Engineer”.

    As you, farmer, drive your Dodge Ram, THANK SCIENCE FOR MAKING AN ENGINEER. Talking on a cell phone? Thank science for making an ENGINEER. Getting weather updates on the news from radar? Thank science for making an engineer. Applying a water irrigation system? Thank science for making an engineer. Applying pesticides to keep your crops from being munched by insects? Thank science for making an engineer.

    • Rob

      Thank God for making science.

      • The Doctor

        Thank humans for making god.

        • Tye

          God made us not the other way around. I am proud to be a Farmer.

    • Pat Marsh

      The farmer is an engineer and all other professions rolled into one. He doesn’t need letters behind his name or formal training to claim his worth. He doesn’t ask or bill for his time, experience or knowledge. He’d rather not be bothered with anyone. He has the best life in the world. No one can buy the lifestyle. When a need arises the farmer finds a solution to get the job done, not and excuse to get out of work.Someday you will all get hungry and he will still know how to create food and a good life. There is not too much counseling needed when you are out in the real world of nature. You don’t deny it was created by someone greater then us. Good Day

  • http://webpronews.com Steve

    The ad had mixed reviews but if the ad were “So God made a pair of homosexuals” it would have gotten rave reviews.

    • http://Webpronews.com Scott

      ha! or the media would tell us it got rave reviews while we sit there scratching out heads…

  • Skye

    As an FFA member, I truly appreciate the work that framers do for America. Seriously, look around you. Farmer grow/raise everything from the wood that makes paper and houses to the makeup on you face (made from vegetable and animal fats btw). I am glad that Ram took the time to give the American farmer a little time in the spotlight, seeing that many people (myself included) tend to forget that the majority of products that you use on a daily basis originate on a farm in some way.

  • JoeG

    God Made A Farmer CRUSHED the competition.

  • John

    I am a fourth generation farmer / rancher and we all have worked 80 hours plus a week, and let me tell you, there are no days off. It is a great life and a great way to raise children with work ethic and good christian values. The problem is that this country is producing too many lazy folks that won’t work. There are a lot of jobs out here and we can’t get any white person to take the job because they can make over 13.00 an hour in assistance to do nothing. We take for granted what farmers provide, food is too cheap in this country. But it is still the greatest country, gotta keep fighting the battle, God bless the U.S.A.

  • Kelly

    Loved this commerical! Glade Dodge took the time to praise the farmer! As a dairy farmer and a former FFA member it brought tears to my eyes! May god bless the farmer!!!

    • John

      Ditto Kelly, well said. Let those who don’t like the commercial try and go without eating for a few days, their opinion may change.

  • chad

    Gave me goose bumbs, anyone who doesnt like this commercial needs to have their ass put out on a farm for a week. They would change their opinion.

  • matt

    It makes me sick how ignorant some people can be. That they can down grade this ad and mock a society of great people who put there blood sweat and tears into they’re work so these people can survive! Next time you see a farmer don’t be afraid to say thank you!!!

  • A farmers son

    A doctor or engineer borrow $100,000 and go to college and rape their clients for the next 30 year with respect from the community. A farmer takes $100,000 and spreads it out in a field and prays he gets the rain needed and the bugs don’t eat his crop and that the summer storms don’t destroy his crop. Then when he gets a crop he turns to the market and says what will you give me for my produce. The nay sayers only prove their ignorance by not understanding that any of their great careers would cease to exist in 90 days or less if the farmer just stopped doing what he does.

  • Ali

    I’ve LITERALLY seen my father’s blood, sweat and tears on our family farm. I moved to the city since college, but I have to say as a 22yr old female, that my work ethic is the reason of all of my success. I can’t stress enough how lucky I am to have been raised with all of the responsibilities, man hours, and tough love on our family farm. I wouldn’t trade it for the world. This commercial speaks of my family and the day in the life of us. Like my daddy would say, “Put first things first and everything will work out.”

  • Michael Jarosz

    Great ad. The hard working farmer is the backbone of what America was built on. No flash, only substance. People who try to buy class and style thru overpriced, rampant materialism should look to the farmer for lessons in what the human race should aspire to.

  • http://www.facebook.com/savethefieldofdreams David Blanchard

    I absolutely LOVE the ‘God Made a Farmer’ Super Bowl commercial! In fact, I was deeply inspired to post it on my Facebook page wall; a page that many of you might be very interested in. Farmers in Dyersville, Iowa and their farming practices are being put at risk by an expansive, commercial development! I invite you to check out this page for yourself to learn more. Thanks!: http://www.facebook.com/savethefieldofdreams

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