Report: Ad Startup Rejects Google Acquisition Bid

Admeld would make third in several months

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As a rule, Google doesn’t put out press releases when it fails to acquire companies, making a new rumor difficult to confirm.  But the search giant may have tried to purchase an advertising firm called Admeld, and, despite having a solid reputation and more cash than many countries, been unsuccessful.

Of course, Google probably didn’t bring every penny of its $35.0 billion (as of December 31st) to the bargaining table.  Jay Yarow and Nicholas Carlson explained today, "We’ve heard Google was willing to spend $150-$200 million on Admeld, but that price was too low for Admeld."

So here’s a little more information about the company that supposedly turned down Google.  Admeld was founded in 2007, and offers a real-time bidding platform designed to help publishers sell ads.  It’s based in New York, and has been successful enough to establish offices in Berlin, London, San Francisco, and Toronto.

Also, Admeld raised $15 million in August, and the company’s vice president of operations hails from Google.

GoogleOne other fun fact: Admeld seems to be the third company to reject Google’s advances in the last little while, following Groupon and Path.

Anyway, Yarow and Carlson wrote indicated that a "source says Google will probably look at Admeld rival Pubmatic next."

We’ll be sure to report any significant updates.

Report: Ad Startup Rejects Google Acquisition Bid
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  • Guest

    Schmidt destroyed that company’s reputation. Nobody got any respect for Google anymore.

  • Colt

    Google showing interest in Groupon is delightful! Things didn’t work out, but that’s okay, because Groupon only holds part of the daily deal Real Estate.

    For instance my favorite deals come from KGB Deals.

    The deals are available instantly, and they’re stress free with no minimum purchasers req. to activate the deal.

    (I don’t work for KGB Deals, I just love the deals!)

    If you were to add a twist of Google, and a splash of lime, you would have one exceptional and robust offering of deals – both in your town and online.

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