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Quantcast Finds Chrome, Firefox Have Trouble At Home

Alternative browsers enjoy bigger market shares overseas

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Here are a couple odd facts for you: compared to people everywhere else, folks in North America dislike Chrome.  And individuals who live in Mexico, the U.S., and Canada are unusually big fans of Internet Explorer.  That’s what new Quantcast data implies, anyway.

Quantcast, which measures and profiles audiences all over the world for advertisers, recently released some statistics concerning browsers’ market shares.  The stats addressed usage in seven different geographic regions: Africa, Asia, Europe, North America, Oceania, and South America.

It turns out that Chrome is least successful in North America.  Firefox has also failed to catch on here the way it has everywhere else, and somehow, North America remains Internet Explorer’s best stronghold.

Now for the flip side of things.  According to Quantcast, Chrome actually does best in South America.  Also, Europe is where Firefox has won the largest market share, and where Internet Explorer has cornered the smallest.

Confused?  Marshall Kirkpatrick wrote, "At the very least it means that we North Americans should remember where we stand in terms of online sophistication by our mainstream population, relative to some other places in the world."

Quantcast Finds Chrome, Firefox Have Trouble At Home


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  • http://www.trafficflowseo.com ChrisW

    I really like the insight this post brings, but I always look at Quantcast numbers with a critical eye. Unless someone actually has the tag in their site, they seem to always be way off. Just my 2 cents.

  • Guest

    This article completely misses the point that Chrome’s growth *rate* is still just as high in North America as elsewhere. While absolute share might be trailing by a couple percentage points, this won’t matter a year or two from now when Chrome is approaching #1 everywhere.

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