Yet another player has entered into the daily deals space. This time it's PriceGrabber, which has just announced the launch of a new local deals category. PriceGrabber's angle is actually to let consumers search through thousands of daily deals from over 20 other group buying sites like Groupon, LivingSocial, etc. I'd imagine this will expand along with the space itself.
Aggregation is going to become more important in this space as so many players enter the game, and so many deals come out on a daily basis. A representative for PriceGrabber tells WebProNews, "PriceGrabber survey data shows 44% of online consumers search daily deal websites but 52% of shoppers feel overwhelmed by the number of emails they receive from group buying sites."
"Eighty-six percent of respondents indicated that when they find a great deal, they share the information with friends and family," she adds.
Experian-owned PriceGrabber, which is currently seeing over 3 million unique monthly visitors , and had over 6 million around the holidays (Compete), covers over 160 metropolitan areas, which are updated several times throughout the day.
“With the explosive growth in the local deals category, PriceGrabber saw the opportunity to save consumers money and time and present local deals all in one place,” said Graham Jones, general manager of PriceGrabber.com. “For the past 10 years, PriceGrabber has been perfecting the process of aggregating the best prices on millions of products from thousands of merchants. So getting into the daily deal space was a natural progression for us. We are simplifying the local deals industry so shoppers can find the most relevant offers to fit their interests and needs in their local market.”
The service lets customers select their areas of interest and get one daily or weekly email covering all of the deals services. On the site at deals.pricegrabber.com, you can filter the deals not only by location, but buy category, such as: active life and fitness, beauty and spas, education, family and kids, food and dining, home and personal services, and shopping.
You can also filter by price and by group buying site.
According to PriceGrabber, 23 million American bought daily deals last year.