Powdered alcohol, or Palcohol, has just been approved by the U.S. Alcohol and Tobacco Tax and Trade Bureau. Palcohol can be mixed with water to create an intoxicated beverage, and can also be sprinkled on food after it's cooked.
The company that is producing Palcohol is aptly called Palcohol, and calls their solution a quick fix to the rising costs of liquid beverages. The creator of "Pal," Mark Phillips, asks, “What’s worse than going to a concert, sporting event, etc. and having to pay $10, $15, $20 for a mixed drink with tax and tip. Are you kidding me?! Take Palcohol into the venue and enjoy a mixed drink for a fraction of the cost.”
Phillips had been attempting to keep his invention under the radar, though was recently prompted to adjust some of the wording on his website. "We are excited by the approval of our powdered alcohol product, Palcohol. However, we were caught off guard with the release of some of our labels by the Alcohol and Tobacco Tax and Trade Bureau (TTB). As a result, people visited this website that we thought was under the radar because we had not made a formal announcement of Palcohol."
Twitter intrigue concerning Pal:
This is so awesome: powdered alcohol, it will probably taste like shit and kill you but I love the concept: http://t.co/1XIaEh7tCl
— Yung Othello (@KareemTheGawd) April 20, 2014
— RDesroc (@RDesroc) April 20, 2014
Powered alcohol? An absolutely ridiculous idea. Should never be sold here. #palcohol
— The Crisp Guy (@alflavor) April 20, 2014
The fact that fried chicken hasn't been able to get me drunk previously is a travesty. Thank you, palcohol.
— Texas Ebrius Lex (@TexasDrunkLaw) April 19, 2014
Miracle powder turns ANYTHING into booze. IT'S AN EASTER MIRACLE!!! http://t.co/8eFNZxMCwl
— Michael Moran (@TheMichaelMoran) April 19, 2014
Palcohol already has its own haters' Facebook page.
Palcohol's site offers some fast facts - When the Pal substance is added to roughly 5 ounces of water, it makes a standard cocktail. Flavors include V (vodka), R (rum), Cosmopolitan, Mojito, Powderita (tastes like a Margarita) and Lemon Drop. Palcohol is owned by a privately held company called Lipsmark, has no plans of going public any time soon, and is not seeking any new employees. Interestingly, Palcohol claims that its product will be sold online, as well as in liquor stores. Palcohol reminds culinary enthusiasts to not serve Pal-laced dishes to children.
Perhaps Palcohol can be used by astronauts to compliment their MRE's while on deep-space missions. Surely the powder can be snorted or laced with other snortables to add an extra "umph" to ones leisure activities. Fraternity brothers everywhere can rejoice in having an advanced means of butt chugging, with a potential time-release functionality. Palcohol is expected to launch some time in the fall.
Image via Facebook