As Pinterest's value continues to rise, the company is slowly expanding their presence internationally - launching specific versions of the site that are targeted toward users in various countries.
Pinterest Japan launches after some time in beta testing, and Pinterest consulted with the Japanese Pinterest community to build a product that best suits their needs. Out of that conversation sprung a version of Pinterest that is tailored to the Japanese community, with added features that are only available on this specific version. For example, Pinterest has added a sub-category that focuses on 100s of different hair styles, paper crafts, and other miscellaneous goods.
This is the model that Pinterest is taking when they expand into other countries - it's not just about the language, but also about promoting more localized content via categories and search. Pinterest is available in a handful of languages like German, Spanish, Dutch, and Portuguese, but these specifically tailored sites have only come to Italy, France, and now Japan.
This news comes about a year and a half after Japanese e-commerce giant Rakuten led a $100 million investment in Pinterest.
Image via Pinterest Blog