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The Transformation Of Search Marketing
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It’s no secret that marketing tactics must change over time – just imagine how far a modern newspaper would get paying boys to shout "extra" on city streets – and the search marketing industry may be changing right now.  Experts discussed how, along with how marketers should react, in an SES New York session titled Search Marketing: Analyze This.

Google’s Aussie Filter Protest Makes More Waves

About one month ago, Google and Yahoo joined the Australian Library and Information Association and the Inspire Foundation in protesting an Internet filter that’s meant to affect all of Australia.  Now, the country’s government has processed their submissions, and the situation has started to receive a lot more attention.

New Digg Buttons Keep Traffic With Publishers
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Digg has launched some new Digg Buttons and a widget generator for publishers, which the company refers to as updated tools to improve speed, usability and flexibility of integrations for publishers. A representative for Digg tells WebProNews the updated tools are "one of the many steps we’re taking in advance of the official release of the new version of Digg to make the user experience more inviting and the publisher experience more customized and measurable."

The new version of Digg was recently unveiled at SXSW.

Blogging vs. Twitter: It Shouldn’t Be About the Format
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In case you were wondering, Twitter is not killing blogging. No matter how many times this is said, there is still this notion out there that blogs aren’t needed when you can simply express what you’re feeling to the audience who is interested through Twitter (or Facebook or other social networks). The fact of the matter is, yes – you can do this with Twitter or Facebook, but blogs exist just the same, and the blogs and social networks frequently complement one another.

SES Keynote: New Rules Of Marketing
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David Meerman Scott, author, of "World Wide Rave," gave a keynote on the new rules of marketing and PR.
 

Coverage of SES New York continues at WebProNews Videos and at Live.WebProNews.com. Stay with WebProNews for more notes and videos from the event this week.

AdMob Launches Tools for Cross-Platform Mobile Development
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AdMob has introduced new software developer kits for Android, iPhone, and Flash Lite in a move the company says makes it easier for developers to make money across multiple platforms. AdMob has also introduced the Adaptive Mobile Ad unit, an industry first, which enables PC sites to monetize on mobile traffic.

Yahoo Launches New Search Apps for iPhone

Yahoo launched two new mobile search apps today. The first one is Sketch-a-search, an app that was unveiled at a Yahoo search event event earlier this year, and the second one is the Yahoo Search iPhone app.

Google Wins Trademark Infringement Case

The European Court of Justice has ruled in Google’s favor with regards to a case Louis Vuitton brought against the search giant.  According to the ECJ, Google did not violate trademark law by allowing advertisers to bid on keywords trademarked by other companies.

Google Testing Hotel Pricing In Maps
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Google is experimenting with a new feature in Google Maps that allows a small portion of users to view specific prices for selected hotel listings.

By searching for hotels on Google Maps, users will be able to plug-in dates they plan to stay and see prices on selected listings.

YouTube Pulls Plug on YouTube RealTime
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Update: YouTube has decided to pull the plug on the RealTime feature. The company wrote in the Help Forum:

We’ve seen some of you wondering what occurred to the Realtime Toolbar. The Realtime Toolbar was recently retired and is no longer an available feature on YouTube.

Parliamentary Clips May Come To YouTube

Some rather important proceedings might soon become viewable to everyone with an Internet connection and access to YouTube.  A report’s indicated that a ban covering video footage of the UK’s House of Commons could be lifted in the near future.

ABC News Expands Online Health Offerings

ABC News Digital said today it is working with Healthline Networks to provide users with interactive medical and health tools on it broadcast website.

The improved health site will feature advanced search technology and content to help users find the information they need to manage their health and wellness.

"Healthline now provides a growing suite of advanced health information technologies to more than 40 top-tier companies, across almost every sector in consumer healthcare," said West Shell III, Chairman & CEO of Healthline Networks.

Google Introduces Uncensored Results In China
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Google’s followed through on its promise to promote free speech in China, as Chinese citizens who attempt to conduct searches on Google.cn today will not encounter censored results.  Instead, they will redirected to Google.com.hk, where Google is offering an interface and uncensored search results in simplified Chinese.

Americans Increase Use Of Internet And TV Together
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Americans upped their overall media usage and multitasking in the fourth quarter of 2009, according to Nielsen’s latest Three Screen Report.

In the last quarter of 2009, simultaneous use of the Internet while watching TV reached three and a half hours a month, up 35 percent from the previous quarter. Nearly 60 percent of TV viewers now use the Internet once a month while watching TV.

Analyst: Google A “Buy” Regardless Of China
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Since Google announced its "new approach to China" on January 12th, the Dow’s gone up 1.20 percent and the Nasdaq’s risen 3.52 percent.  Google’s stock, meanwhile, has fallen 7.41 percent.  But one financial analyst stated today that there’s no need to panic if Google pulls out of China.

Use Social Network Services To Send Gift Cards

If you are like me and you spend quite a bit of time hanging out on social networks and social media websites online, then you know that your friends’ and family members’ birthdays and other special occasions tend to pop up out of nowhere, and you are left to scramble and purchase something online and send it to them. We are internet power users, and tend to make most of our purchases now online rather than rely on the old antiquated snail mail system.

ChaCha Introduces Q & A Social Platform
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Online answers service ChaCha has launched ChaCha.me, a social platform that includes answers directly from individuals and businesses.

ChaCha.me allows anyone who sets up a profile to ask questions directly to people or brands. The owner of the page can choose which questions to answer which will then be seen publicly.

Bing iPhone App Receives Big Update

The Bing app for the iPhone and iPod Touch should now offer users a much-improved experience.  Microsoft’s released an updated version, and just about every aspect of the app was upgraded as part of this move.

eBay And The NRF Go After Organized Retail Crime
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eBay has partnered with the National Retail Federation (NRF), the trade association for the retail industry, to fight organized retail crime.

The partnership between eBay and the NRF will receive support from the Federal Bureau of Investigation, as part of an effort to halt crime in which items are stolen from physical stores and then sold online.

Kentucky Supreme Court Favors State In Online Gambling Case
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The Kentucky Supreme court issued a ruling Thursday that it will not lift the freeze by registrars of 141 Internet gambling domain names unless an owner of the names comes forward.

The ruling by the Court is not final, but the decision is being viewed as a temporary setback by the affected parties.

Brands On Facebook And Twitter Favored By Consumers
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People who are Facebook fans and Twitter followers of a brand are more likely to buy the brand’s product or recommend it to a friend, according to a new study by Chadwick Martin Bailey and iModerate Research Technologies.

The study of 1,500 consumers found that 60 percent of Facebook fans and 79 percent of Twitter followers are more likely to recommend those brands since becoming a fan or follower.

More than half (51%) of Facebook fans and 67 percent of Twitter followers are more likely to buy the brands they follow or are a fan of.

Marketing Like Bing: The Farmville Example
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There are many ways to market your business through Facebook. Some are obvious, and others not so much. One thing you can pretty much count on is that there are incredible masses of people on the social network that you can potentially reach, and in ways that will allow them not only to engage with your brand in a comfortable setting, but with other Facebook ecosystems they are already engaging with.

Nielsen: Time Spent On Social Networks Up ~60% YOY
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Facebook, MySpace, Twitter, LinkedIn, and other such sites are – in general, anyway – doing quite well on a global basis, according to new stats from Nielsen.  Nielsen revealed this afternoon that people all over the world are dedicating a lot more time to social networks.

March Madness On Demand Player Sets Record

CBS and the NCAA said Friday their March Madness on Demand (MMOD) live-streaming video player attracted record traffic for the first day of the men’s basketball tournament.

In total, there were 3.4 million hours of live streaming video and audio consumed, over 20 percent growth compared to 2009, with 3 million more unique visitors to the MMOD video player. Both figures represent the largest single day of traffic for a live sporting event on the Internet.