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Microsoft To Spend $2 Billion On Bing Ads In The UK
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As fans of "The Office" may know, it’s fairly common for the entertainment industry to take a successful concept and adapt it for use overseas.  And now, Microsoft’s performing a similar conversion, launching a "Bing and decide" advertising campaign in the U.K.

Marketing Should Be About “And” Rather Than “Or”
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You’ll often notice than when a new web service or marketing strategy gets starts getting some buzz, it will often be referred to as a "_____ killer", when in most cases this turns out to be greatly exaggerated or just plain wrong. For marketers, it’s important not to get too caught up in this kind of mentality, because as long as you have an audience and they can still be reached through some channel, that channel is alive and well.

Google’s Matt Cutts Talks Caffeine, PageRank, PuSH, Buzz, and Much More
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In case you missed it, WebProNews streamed a live interview with Google’s Matt Cutts from SMX West in Santa Clara. It’s hard to narrow down the discussion to a singular topic, but here are some of the things touched upon in the video:

Matt Cutts: Google Probably Won’t Call PageRank Something Else
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Update: Matt Cutts says they probably won’t rename PageRank. However, he agrees with Peter Norvig that people obsess about it too much.

Online Daters Mostly Truthful
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People who lie on online dating services are likely people-pleasers who want to present themselves favorably, just as they would in person, according to new research from the University of Kansas.

Jeffery Hall, assistant professor of communications studies, surveyed more than 5,000 participants who used Internet dating services to find out what kinds of people are most likely to lie.

He asked them how likely they were to lie about topics such as assets, relationship goals, personal interests, personal attributes, past relationships, age and weight.

Site Speed Tips for When Google Uses That as a Ranking Factor
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Last year, Google’s Matt Cutts dropped the bomb (to put it in the exaggerated tone that many took the news in), that Google was considering taking site speed into consideration as one of many potential ranking factors for search results.

Is your site’s performance up to snuff? Comment here.

Talking Bing/Yahoo Integration with Yahoo Search
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As you know, Microsoft and Yahoo were recently granted regulatory approval on their search and advertising deal, and we’ve discussed what this might mean for search engine optimization. WebProNews stopped by the Yahoo Headquarters in Sunnyvale before heading to SMX West in Santa Clara this week, and talked with Shashi Seth, Sr. VP of Yahoo Search Products about the deal, how it will be integrated, and timing, among other things.

Google Pesonalizes Search Results More with Star Feature
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Google today introduced yet another way it is personalizing search results (we talked about social search with the company at SMX). Now Google is letting users "star" search results that they like, just like the star feature in other Google products like Gmail, Reader, and Google News.

SEO and Social Media Matter for Press Coverage
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When businesses think about search and social media, a great deal of the time, they are thinking about traffic, customer engagement, and brand awareness. While these are all good things to consider, there may be more to that last one that you have spent much time thinking about.

Chrome Wins Tom’s Hardware Browser Test
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Not too many years ago, threads on online forums would often have titles like "New Ferrari Pics (56K users, make coffee)" as a way of warning people with slow connections that they’d be stuck for a while.  Now, Tom’s Hardware has established which modern Web browsers will slow folks down – and which won’t.

Google Acquires DocVerse, Takes Aim At MS Office

The acquisitive arm of Google reached out again today, and this time, grabbed DocVerse, a company that specializes in the real-time sharing and editing of documents.  The unusual thing is that DocVerse doesn’t deal with just any documents; instead, it focuses on Microsoft Excel, PowerPoint, and Word documents.

AP Partners With Livestream On Oscars Red Carpet
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The Associated Press said today it is partnering with Livestream to launch AP Live "Oscars Red Carpet," coverage.

AP Live coverage of the 82nd Annual Academy Awards will feature social media elements, on-demand clips, photos and news.

AP Live is available on a Facebook fan page and syndicated to AP publishers and other distribution channels, including AT&T Entertainment.

Bing Maps Gets Biggest Imagery Update to Date
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Microsoft is rolling out the largest imagery update to Bing Maps to date, adding 6.7 million square kilometers of new imagery, a representative for Bing tells WebProNews.

The update includes new aerial imagery for the Russian Federation, Australia, Mexico and most places in the US where there is existing black and white imagery. "There is also a notable addition of Bird’s Eye Imagery for Sweden," the rep says.

Google Open Sources reMail
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A couple weeks ago, Google acquired reMail, a popular iPhone app, and pulled it from Apple’s App Store. Now, Google has made it open source.

"After looking at a number of options to make reMail available in some form, we decided to open source the code, which is now available on Google Code as remail-iphone under the Apache 2.0 License," Google Communications tells WebProNews.

Hijacked Brands Reach Record Level In Q4
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Cybercrime syndicates are expanding the base of brands they exploit for online fraud beyond major financial institutions and online merchants, according to a new report from the Anti-Phishing Working Group (APWG).

The number of hijacked brands reached a record 356 in October, up nearly 4.4 percent from the previous record of 341 in August 2009.

Estimate Puts YouTube’s Gross Revenue At $945m
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An important, if not surprising, item: Another Google/YouTube exec has voiced his opinion that YouTube will be profitable this year.  More interestingly, an outside analyst has done the same, and also forecast a gross revenue figure of almost $1 billion.

New Tool Helps Protect Online Merchants From Fraud
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Volusion, a provider of online shopping cart software for businesses recently introduced its newest credit card fraud protection service, Fraud Score.

Volusion spoke with WebProNews about Fraud Score and how it works to protect online merchants of any size from fraudulent transactions.

Apple iPad Coming To U.S April 3

Apple said today its much anticipated iPad device will be available in the U.S. on Saturday, April 3, for Wi-Fi models and in late April for Wi-Fi + 3G models.

All models of iPad will be available in Australia, Canada, France, Germany, Italy, Japan, Spain, Switzerland and the U.K. in late April.

Beginning March 12, U.S. customers can pre-order both Wi-Fi and Wi-Fi +3G models from Apple’s online store or reserve a Wi-Fi model to pick up on Saturday, April 3, at an Apple retail store.

Yahoo’s Bartz Keen On Making Acquisitions

Believe it or not, Yahoo has a market cap of about $22 billion, and the company intends to put some of that money to good use in the near future.  Carol Bartz stated at the Transformation 2010 conference that she intends to acquire more stuff this year.

YouTube Changes Default Size on Embeds
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YouTube has changed the default size for embedded videos. By default they’re getting bigger at either 480×385 for a 4:3 video, or 640×385 for a 16:9 video. YouTube says it went with these sizes, because they will give most viewers the best viewing experience because they better match current video encoding sizes.

Plenty of Reasons Email is as Relevant as Ever
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Every now and then, there is a discussion about where email stands as social network use becomes the "it" thing. We’ve all heard mutterings like, "email is dead" and "social media is killing email," but it’s just not the case, and there are plenty of reasons why (even if Google thinks it’s time to start over).

Google Apps Billed As Disaster-Ready Solution
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We’ll let you decide whether, given the recent loss of life in Haiti and Chile, Google’s timing is a little off here.  But for better or for worse, the search giant picked today to promote Google Apps in a blog post titled "Disaster Recovery by Google."

Yahoo Adds Facebook Contact Import Ability
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Yahoo Mail users should find it considerably more convenient to get in touch with their friends and acquaintances from now on.  Today, Yahoo and Facebook made it possible for those users to add their Facebook friends’ email addresses to their Yahoo Contacts lists.

T-Mobile Ranks Highest In Customer Satisfaction

As more wireless users switch to smartphones, many retailers are readjusting their mobile strategies to address the needs of these users, according to a new study by J.D. Power and Associates.

The semiannual report analyzed evaluations from customers who recently had an in-store wireless retail sales experience. Overall customer satisfaction with major wireless carrier-branded stores is based on four factors. In order of importance, they are: sales staff (49%); price and promotion (27%); store facility (14%); and display (10%).