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Eric Schmidt: Whatever You

Google has uploaded its video of outgoing CEO Eric Schmidt speaking at the DLD conference in Muich this week. 

Eric Schmidt: Whatever You

Google has uploaded its video of outgoing CEO Eric Schmidt speaking at the DLD conference in Muich this week. 

6 Verticals See Triple-Digit Growth in Mobile Advertising

Millennial Media has released its latest monthly SMART report, looking at the mobile advertising landscape. The report looks at the top verticals (six of which had triple digit growth YoY).

Facebook, Kickstarter Get Behind Sundance Institute

Artists who attend the Sundance Institute may soon have an easier time reaching an audience when they complete their programs.  Facebook and Kickstarter have promised to support alumni, providing funding and guidance.

Facebook’s contribution is more on the "guidance" side of things.  A statement on the matter explained, "Facebook will offer Institute alumni advice, educational materials, and best-practices tips on how to build and engage audiences via the service."

Eric Schmidt Coming To Your Living Room?
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Could Google CEO Eric Schmidt be coming soon to your living room? Rumor has it that he’s interested in getting into television. 

A rather unexpected report from the New York Post today indicates that he is in fact interested in having some kind of talk show, and has even been involved in the filming of a past pilot show (which reportedly didn’t turn out too well). According to the report, he’s been consulting with Liza McGuirk, executive producer of CNN’s Parker Spitzer. 

New Twitter Feature Shows Mutual Connections for Users
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Twitter has launched a new feature accessible at Twitter.com that shows connections you may have with other Twitter users. 

If you go to someone’s Twitter profile, it will display a section in the right-hand pane (of the new Twitter design), just under the account info (tweets, following, followers, listed) that says "Connections", and displays people that are following that person and people that both you and that person mutually follow. 

Google’s fflick Aimed At Making YouTube More Social

Yesterday, unofficial news came out that Google had acquired fflick, which is a site that lets you log in with your Twitter account and see what your friends have said about movies. Today came the official announcement, and while it didn’t provide any financial details, word is that the price was about $10 million. 

TechCrunch Not Worried About Stepping On AOL Toes

TechCrunch founder Michael Arrington hasn’t been afraid of pissing off AOL since the company acquired the popular tech blog late last year. 

Earlier this month, Arrington waged a blog war of sorts against fellow AOL tech blog Engadget, which drew a lot of media attention, and got other tech bloggers asking questions like, "How long will Mike Arrington possibly last as an AOL employee?"

Amazon Launches Kindle Singles
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 Amazon has officially introduced its Kindle Singles, short format ebooks that it announced plans for back in October.

Kindle Singles are between 5,000  and 30,000 words and are available in the Kindle Store for between $0.99 and $4.99. Amazon said it plans to frequently introduce many more Kindle Singles over time.

Another “Evil” Eric Schmidt Video From Consumer Watchdog
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Consumer Watchdog is at it again. The group has been criticizing Google for years, and gained a lot of exposure for some videos it created last year, including one depicting Google CEO Eric Schmidt as a creepy Ice Cream truck driver. 

In PR, There’s No Such Thing As A One-Day Story

Yesterday, I wrote about how NBC has handled Keith Olbermann’s departure from his show on MSNBC. Writing that story put me in mind of one of the hoary chestnuts of public relations strategy, which is to let sleeping dogs lie for some situations. Veteran PR folks are fond of refering to a minor flap as a "one-day story," meaning that you read about it in the newspaper today, but it disappears tomorrow.

Google And Yad Vashem Museum Put Holocaust Documents Online
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Google has partnered with Israel’s Yad Vashem museum to put the world’s largest collection of Holocaust documents and photos online.

In the first part of the initiative 130,000 photos from Yad Vashem’s archive will be viewable online, the day before International Holocaust Remembrance Day.

Google Leases 100,000 Square Feet Of Space In Venice, CA
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Yesterday, Google announced that it intends to hire more than 6,000 new employees this year.  Now, we’re starting to learn where the search giant will put some of its workers, as word’s spread that Google’s leased 100,000 square feet of office space in Venice, California.

Facebook Launches Secured Connection, Social Authentication Features
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Computer users who have learned not to submit important info online unless a "lock" icon is visible – and who’ve also come to fear captchas – should soon have a much-improved opinion of Facebook.  Today, the social network announced secured connection and social authentication security features to address both these issues.

Click Fraud Falls In Q4 2010

The overall click fraud rate in Q4 2010 was 19.1 percent which was lower than the Q3 2010 all-time high of 22.3 percent, but higher than the 15.3 percent rate for Q4 2009, according to the latest report from Click Forensics.

Click Forensics Malware Lab identified a new malware scheme targeting display banner ads. The program performs a pop-up or pop-under and rotates brand advertisers’ banner ads every 10-15 min in an effort to boost impression figures.

 

Self-Served Twitter Promotions

The Twitter brain trust has decided to turn some of their exponentially-growing traffic into a monetary outlet with the upcoming launch of their self-serve ad platform.

Following the Facebook promotion method, Twitter’s ad service will, according to MediaPost.com, allow Twitter users to create two types of self-serving advertisements:

Promoted Tweets and Promoted Accounts.

Is Facebook’s New “Buy with Friends” a Hint at Bigger Things to Come?

Facebook is all about friends, so it stands to reason that friends be the main facilitators of marketing through the social network. This is a sentiment driven home by Facebook’s new Sponsored Stories, as well as another new product they’re testing called "Buy With Friends". 

Twitter’s Valuation Climbs To $4 Billion

For better or for worse, Twitter isn’t yet a public company, meaning it doesn’t have to deliver earnings reports the way Google and Yahoo have this quarter.  But an unofficial update on the company’s financial situation is available, as Sharepost has indicated that Twitter’s private valuation has hit $4 billion.

Verizon Now Offering Google Apps For Small Business

Verizon said today it will begin offering Google Apps with its broadband service for small and medium-sized businesses.

Google Apps for Verizon features Gmail, Google Calendar, Google Docs and Google Sites.  Google Apps for Verizon provides three free user accounts and is available to businesses that subscribe to a bundle consisting of Verizon Internet service.

 

Can Demand Media Live Up to its $1.5 Billion Valuation?

Demand Media shares are listing today in the New York Stock Exchange under the DMD symbol, as the company’s IPO of 8.9 million shares priced out at $17 a share (above estimates of $114 – $16). 

The IPO raised a reported $151.3 million valuing the company at just under $1.5 billion. 

Trust and the Importance of Repetition
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It’s that time of year again that we can look forward to the Edelman Trust Barometer which was published today. There are some important insights for corporate communicators and I have summarised a few that caught my attention.

Yahoo Beats Q4 Estimates, But Held Back By Forecast
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The fourth quarter of 2010 could have gone much worse for Yahoo, judging from the earnings report the company released this afternoon.  Yahoo’s numbers were generally higher than what analysts expected, perhaps earning Carol Bartz a few points in unhappy shareholders’ eyes.  A low Q1 forecast threw a long shadow, however.

The Hurdles of “Do Not Track”

This week saw announcements from both  Mozilla and Google about browser mechanisms related to online behavioral targeting. Mozilla announced the ‘do not track’ mechanism and Google announced a "Keep My Opt-Outs" Chrome Extension.

Google: 2011 Will Be Biggest Hiring Year Ever
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The other day, I wrote a post about how Google should consider increasing its employees’ 20% time to encourage innovation. Given that this time is dedicated to innovation and some of the company’s most successful products came from it, it seems like a good idea to me, but Google’s strategy appears to be a mixture of a large amount of acquisitions, imitating successful products, and hiring (not that innovation has been totally lacking at the company.