Will E-books As Text Books Ever Work?

As students begin to reject the Amazon Kindle ebook reader, the idea of ebooks as text books for colleges should start taking center stage. What device or system is going to truly work for busy students who want to use ebooks, but are finding it hard to use them at all on any device?

How Much Data Do Content Owners Need?

Mm, I love the smell of data in the work day.youtube vampire logo Introduced in March 2008, YouTube Insight data and stats on video usage. In May of that year, they added demographic data.

Do We Really Watch That Many Online Videos?

This week comScore has released the latest numbers regarding video viewed online and I am still scratching my head. According to the findings (remember class, repeat after me – “It’s research and research ain’t perfect”) in August of 2009 there were just over 25 billion videos viewed by the approximately 161 million US Internet users. That works out to be an average of 157 videos viewed per user during that time period.

Facebook Translates Websites and Apps

Facebook has announced translations for Facebook Connect, which a spokesperson for the company tells WebProNews, "simplifies and streamlines the process of translating a website into any of the more than 65 different languages Facebook currently supports."

"By opening the same framework Facebook used to translate its own site, passionate communities in countries around the world can translate some of the best websites and applications into their native languages," she says.

Global Broadband Continues Solid Growth
· 2

The number of household broadband connections continues to experience solid growth and one in five households globally will have a fixed broadband connection by the end of 2009, according to a new report from Gartner.

A total of 422 million households will have a fixed broadband connection in 2009, up from 382 million households in 2008, and the market will continue to grow with nearly 580 million connections by 2013.

Photo Inclusion Can Bring in Traffic
· 2

Hitwise has released some interesting data regarding photo-searching habits. The concept was conceived of as the firm noticed the popularity of the search "great north run photos".

"This made me curious about the popularity of searches for photos related to big events and news stories," says Hitwise’s Robin Goad.

Former YouTube Monetization Guy Moves To AOL

The man to whom Google once entrusted YouTube’s financials is now going to see what he can do for AOL.  Former YouTube head of monetization Shashi Seth has been hired as AOL’s senior vice president of global advertising products. 

Record Label Launched for YouTube Stars
· 2

A couple of guys have gotten together and started a record label for musicians who became popular on YouTube. The label is called DFTBA Records.

The label was started by Alan Lastufka, author of YouTube: An Insider’s Guide to Climbing the Charts and Hank Green of VlogBrothers. Now they have caught the attention of YouTube itself, which is promoting the duo’s endeavor on the company blog.

Google’s Financials Praised Yet Again

Don’t be surprised if you get a sense of dj vu while reading this article; except for a few details, the development it covers is the same as something that happened last week.  An RBC analyst has essentially followed in the footsteps of a Barclays analyst and improved his forecast for Google’s stock.

Anyone Can Develop Apps for the Yahoo! Homepage
· 2

Today Yahoo! announced the integration of is Yahoo! Application Platform (YAP) with the new Yahoo! Homepage, which lets advertisers and publishers develop apps for the homepage. "In support of the Yahoo! Open Strategy, this integration offers a more customizable and personally relevant experience for over 118 million monthly homepage users across the U.S.," a Yahoo! spokesperson tells WebProNews.

Texas Tech Head Coach Outlaws Twitter from Team

Unless you are a college football fan (hang in there social media geeks, we’ll get to your stuff soon enough ;-) ) you probably wouldn’t even have a clue what this post is about. Honestly, unless you are a Texas Tech student or fan or resident of Lubbock, TX you may not know what a Red Raider is.

CNN Launches APP For The iPhone

CNN has released its new iPhone App and its hoping users will be willing to pay $1.99 to download it.

The CNN APP highlights news via text, video and photos. It features breaking news video, push notification, localization and personalization tools.

CNN iReport App

Microsoft Gives Out Free PC Security
· 3

Microsoft has launched a new free anti-malware tool called Microsoft Security Essentials. The service is designed to protect consumers from viruses, spyware, and other malicious software.

The service has two very strong elements going for it. For one, it is from Microsoft, which means it comes from a well-known brand that practically all consumers are familiar with. Secondly, it’s free, and that is another word that resonates with consumers.

Open Android Alliance Poses Problem For Google
· 3

About 11 months ago, Google made a big announcement about the Android Open Source Project.  The word "open" was used six times in a single official blog post.  But now, a group of developers has formed the Open Android Alliance to take things a lot further.

Facebook Is Still In The Thoughts of Marketers

It’s always great when the mainstream media realizes (again) that something is big—like social media marketing or Facebook. The Wall Street Journal posted an article Friday on the popularity of social media marketing on Facebook. Okay, so really they were reporting about the Social Data Summit in New York Thursday.

Google Splits Up Google Base
· 2

Google has split Google Base into two separate entities – Google Base and the new Google Merchant Center. The Merchant Center will replace Google Base for users who submit product-type items to Google.

Warner Music Videos Returning To YouTube
· 1

YouTube and Warner Music have kissed and made up, according to new reports.  Or at least, Warner has agreed to make its music video catalog available through YouTube again, and the two organizations have reached a deal concerning how they’ll share revenue.

Email Marketing Driving Offline Purchases
· 3

Consumers worldwide are using online communication tools and responding to permission-based email (PBE) in varying ways based on their country of origin, according to a recent study by Epsilon.

The study found North American (87%) and European (74%) respondent are more likely than their peers in Asia Pacific (APAC) (58%) to use email as their main online communications tool.

As the primary channel for communication, instant messaging is considerably high in APAC with 28 percent while text/SMS and social networking remain consistently low across all regions.

Google Hot Trends Come to Results Pages
· 3

Google has released an extension of its Hot Trends feature, which brings some of its components to the results page when a user searches for one of the "hot trends." Now when a user’s query matches one of the top 100 trends (or fastest-rising search terms), Google will show them a graph and further information about how popular the query is.

Warner And YouTube Close To Music Video Deal

Warner Music Group and YouTube are close to completing an agreement that would allow the video sharing site to play videos from a number of artists on the Warner label. Advertising Age is reporting that sources familiar with the situation …

Twitter Hires User Experience Architect From Digg

People who have been complaining that Twitter’s site needs an overhaul should pay attention.  Twitter’s added someone to its design team, and Mark Trammell, who will start one week from today, hails most recently from Digg.

Pizza Hut Aims to Feed Hungry Through Twitter
· 3

Pizza Hut, a brand that has been in social media-related news in the past when they sought a Twittering intern, has now launched a campaign combining social media marketing with philanthropy.

Washington Post Cracks Down On Journalists’ Social Media Activities

What is probably most ironic about the story that you are about to read is the fact that an journalistic icon, the Washington Post, is trying to maintain control of its staff while it can’t even keep an internal memo from going public. Having made that observation from the start you can see that this is not going to get any better for them. 

Online Video Viewing Sees New High in August
· 1

In August, online video reached a record high, with over 25 billion videos watched during the month, according to data from comScore. A pretty good chunk of these were watched via Google sites (hardly surprising, considering the enormous popularity of YouTube). Google sites accounted for over 10 billion videos watched in August.