Quantcast
Google Launches New Options for Goals in AdWords
· 1

Google has released three new options for advertiser goals in the AdWords opportunities tab. These are:

1. Maintain or Decrease Cost – Identify ideas that might help you maintain or decrease your current spend.

2. Increase Traffic – Identify ideas that can help you get more traffic at varying cost levels.

3. Balance Cost and Traffic – Review a mix of ideas that are aimed at either increasing traffic or decreasing costs.

Facebook API Console Aimed at Making the Open Graph API Simpler

Apigee has launched a Facebook API Console. This is a free tool that allows Facebook developers to learn, debug, interact with and develop on Facebook’s Open Graph API in a more simplified way. The company tells us the vision is to make working with the Open Graph API as simple, social and functional as possible – "to let FB’s one million devs use the platform better."

"Think of it as an interactive ‘view source’ or browser for the Open Graph API," Apigee’s Shanley Kane tells WebProNews.

MapQuest Rolls Out New Look

AOL’s MapQuest has introduced a new look and feel that goes beyond maps and driving directions and focuses more on local search.

Starting today users can opt in via a link to try out the new MapQuest. The new redesign will replace the old version of MapQuest in about a month.

Baidu Plans Dip Into Silicon Valley Talent Pool
· 1

Even as Google’s making concessions for the sake of staying in China, its chief rival there is in one sense branching out.  Baidu announced today that it will hire some American engineers, and although that might not sound too remarkable, they’ll actually be the first people the company has hired straight from the U.S.

Yahoo Aims to Mainstream Hadoop with New Security and Workflow Offerings

Yahoo made a significant announcement at its Hadoop Summit today. The company says it’s made significant enhancements to the open source software, accelerating the potential for enterprise-wide adoption by mainstream businesses.

Get More Out of Your YouTube Presence
· 1

About a month ago YouTube released its Partner Communication hub, described as the "go-to spot" for news on the latest features, updates, and events for partners. YouTube has been making tweaks to this site to make it more useful.

Google’s New Plan for China
· 4

We haven’t heard much about the Google/China situation lately, but now Google’s Internet Content Provider license is up for renewal, so Google has provided an update.

On the Official Google Blog,SVP, Corporate Development and Chief Legal Officer David Drummond says:

Google Docs Viewer Goes Mobile
· 1

Businesspeople are busy people, and with its latest Google Docs upgrade, Google’s tried to take that fact into account.  Now, it should prove much simpler for individuals to read documents when the only screen handy is part of a smartphone or iPad.

Facebook Snags Chrome Engineering Director
· 3

A man who, according to his LinkedIn profile, "started and manage[d] the Chrome OS project" is now leaving Google.  Matthew Papakipos announced this after

The Secret iPhone Charging Issue

Thinking about getting yourself an iPhone 4, or perhaps you have the iPhone 3G S and aren’t eligible for your upgrade yet, here’s a tip for y0u about an important issue that Apple doesn’t seem to want to share (or atleast make it visibly public).

More Business Travelers Using Facebook And Twitter
· 4

Business travelers rank adjusting travel plans, making dinner reservations and checking into hotels as three of the top four "must have" mobile applications, according to a new survey from KRC Research and commissioned by Omni Hotels & Resorts.

Besides taking care of travel matters, the survey found business travelers use mobile and social applications to take care of personal items, explore the local area and connect with friends and family.

New “Bingbot” Will Crawl Non-optimized Sites More Easily
· 4

Microsoft has announced that it will be bringing the Bing web crawler out of beta on October 1st. It will be rebranded as "the Bingbot" and replace the existing msnbot. "It will still honor robots.txt directives written for msnbot, so no change is required to robots.txt file(s)," a Bing representative tells WebProNews.

"Improvements to the bot enable more efficient crawling, and increase the ability to crawl content on sites not optimized for search," he says.
 

Colorado and Iowa Join Oregon in Making Google Apps Available to Public Schools

Google announced today that Colorado and Iowa are now offering Google Apps to public schools. Oregon did the same back in April, and now 3,000 more schools across Colorado and Iowa will have Google Apps available to them.

Facebook Gears Up For Big Expansion In India
· 3

It’s full speed ahead for Facebook in India.  The company’s new office in the country is supposed to open within two months, and when it is running at full capacity, reports indicate that the office is supposed to accommodate a whopping 500 or so employees.

FTC Cracks Down On Online Payment Scam
· 1

At the request of the Federal Trade Commission, a federal court has halted an online scam that used identity theft to place more than $10 million in bogus charges on consumers’ credit and debit cards, pending a trial.

More than a million consumers were hit with one-time charges of $10 or less, and their payments were routed through dummy corporations in the United States to bank accounts in Eastern Europe and Central Asia.

Should User Engagement Come at the Expense of Pageviews?
· 1

MSNBC.com is rolling out a redesign of its site that has raised a few eyebrows. The reason for this is the shift in focus from pageviews to user engagement. The site has moved to a one-page format, and has traded in banner ads for a different approach.

Yahoo Releases Style Guide for Web Content Creation
· 2

Yahoo has published its own style guide for content creators to write "effectively for the web." In fact, Yahoo goes so far as to call the guide "The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World".

Elevation Partners Spends $120M More On Facebook Shares

The private equity firm that counts rock star Bono as a member of its investment team is taking a greater interest in Facebook.  According to a new report, Elevation Partners has spent $120 million on five million of the company’s secondary market shares.

Opera: Most Mobile Data Consumption Comes at Night

Opera has released its new State of the Mobile Web report. In the report, Opera finds that 8:00pm through 12:00am are the peak hours for mobile data consumption.

"Regardless of differences in economy, culture or location, those four evening hours account for a disproportionate amount of mobile data consumption," the company says.

Chrome Edges Safari In The U.S.

Google’s Chrome browser has overtaken Apple’s Safari in the U.S. for the first time on a weekly basis according to StatCounter.

The company says for the week beginning June 21 Chrome surpassed Safari to claim third place in the U.S. browser market.

"This is quite a coup for Google as they have gone from zero to almost 10% of the US market in under two years," said Aodhan Cullen, CEO, StatCounter.

 

iPhone 4 Most Successful Product Launch in Apple History
· 2

Apple announced that it has sold over 1.7 million iPhone 4s, as of Saturday, June 26th. It only launched on June 24th.

"This is the most successful product launch in Apple’s history," said Steve Jobs, Apple’s CEO. "Even so, we apologize to those customers who were turned away because we did not have enough supply."

Amazon Adds Video/Audio to Kindle Apps

Amazon has announced an update for its Kindle apps for iPad, iPhone, and iPod Touch that lets users see embedded video and hear audio clips within Kindle books. Of course new books that actually take advantage of this functionality have been announced as well.

The first books to utilize it were Rick Steves’ London from Rick Steves and Together We Cannot Fail by Terry Golway. However, there are 13 on the list currently (including more Rick Steves books).

What’s More Important in Search? Freshness or Quality?
· 32

It’s been a while since we looked at one of the Google Q&A webmaster videos that Matt Cutts does, but I found this recent one particularly interesting, considering the emphasis that has been put on freshness in search engines lately.

How important is freshness to you as a search engine user? Share your thoughts here.

The user question in this particular video says:

Suite101 Shares Thoughts on Google/Demand Media Patents

Google was recently granted a patent called "Identifying inadequate search content" that the Financial Times says appears to replicate part of the Demand Media approach to algorithmic content – a style of content production that is becoming increasingly popular among media c