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Firefox Really Wants To See Upgrades Happen
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It’s time to stop clinging to Firefox version 1.5 and move on up to 2.0, as the end of life period has not only arrived, but has been extended a little for late movers.

YFirefox Really Wants To See Upgrades Happen
YFirefox Really Wants To See Upgrades Happen
YFirefox Really Wants To See Upgrades Happen
Getting Links Without Trying

Linkbaiting is a hot topic right now. However, one of the funniest definitions of creating linkbait was to “forget linkbait, think about the user first, and develop content for them.” Sounds noble enough, yet I find it extremely humorous. Mainly because of the language involved.

F-Secure Puzzled Over Google Results

What is it about the numeric sequence 13123390 that has Finnish security firm F-Secure so curious about Google’s search results for it?

MySpace Mixes Reality With Politics

MySpace is once again diving into American politics as they have partnered with famed TV producer Mark Burnett to launch "Independent", a political reality show that is focused on finding the next "great" politician.

Google Inside Intel Advertising

Now that Google is using Intel processors in its servers, it only seemed fair that Intel give a little love back to its partner.

Intel did just that today, announcing that its hardware partners will be able to take advantage of Google AdWords as part of a central marketing platform.

Contextual Ads Added to Ask Sponsored Listings
The 30,000 advertisers using Ask Sponsored Listings just received a new channel for displaying their ads as IAC has announced the launch of a contextual advertising channel.

Pundits Want Presidential Debates On YouTube
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Some of the most influential pundits on both sides of the political stage are petitioning the Republican and Democratic National Conventions (RNC and DNC) to ensure all Presidential debate video be licensed under Creative Commons, making it legal to share debate video footage online.

Is the Phone or Email Better for Interviews?

Another flash fire seems to have flared up in the blogosphere over interviews with reporters: Jason Calacanis says he won’t do an interview with Wired unless they can do it by email, and says this is ironic (in an Alanis Morrisette kind of way, I’m assuming). Dave Winer says he likes to do interviews via his blog because it’s too easy to be misquoted.

Friending: The New Advertising?

Liz Gannes at GigaOm points to an interesting study done by MySpace about the value of “friending” as a marketing vehicle. It’s obvious that the survey of 3,000 Internet users was done primarily to justify the use of MySpace as an advertising and marketing tool, although the press release takes pains to point out (as they always do) that it was done by an independent firm, etc., etc. 

Ask Enters Contextual Ad Space

Sites under the IAC arcology will be the first to display contextual advertising from the Ask Sponsored Listings (ASL) network, with an interesting twist on what gets displayed.

Companies Need Creative Hiring Solutions
I just took a web design survey. It took me less than four minutes, if that, thanks to the multiple choice options and easy questions. What slowed me down was the chance to speak up about women, driving long distances to work and single parenting.

The Best Defense Against Bad Word of Mouth

Uber customer service snafus like Jet Blue aside, a business is bound to catch a customer on a bad day – or vice versa. This can spawn a fiery blog post which, in plain view of Google, can morph into an issue with “negative fiscal ramifications” for the business in question.

A Webinar at a Tradeshow?

What if you organized a trade show and sold booth space to vendors, advertised the event, got a few thousand people to register… And then nobody showed up? If you were using Unisfair Virtual Events, you’d be perfectly happy.

What is Web 2.0 Anyway?

Later this week I’ll be on a panel at the CRV Leadership Summit in Phoenix. The session title is "Web 2.0: The Opportunities and Challenges of the Next Generation Internet" and will be moderated by John Palfrey.

Tracking Campaign Metrics with Excel
Analytics programs are great, but they can quickly have you drowning in a sea of numbers.  Generating lots of data isn’t very helpful if that data isn’t actionable.  You need information that gives insights that you can feed back into your campaign.  One way to tame your data is to massage it into a spreadsheet.

More on the Great comScore Debate
I’ve gotten several comments on my comScore post – and because the issue is so topical I wanted to post directly about my thoughts regarding them.

Social Networks Good For Your Career

Social networking is for more than just keeping in touch with family and friends. Business related social networking sites are useful for both employers and job seekers.

LinkedIn, a well-known career social network, reported 89 percent growth in members from 2005-2006. The site has seen strong growth since its first year, when they had 85,000 members and has grown to more than eight million members.

PRWeek: Industry Enters Age of PR 3.0

Almost within 24 hours of going on record stating that we will (should) not see anyone referring to PR 3.0 anytime soon, PRWeek runs an article about how the industry is entering a new age: PR 3.0. Hat tip to Constantin Basturea.

Google to Use Pre-Roll Ads on YouTube?
vnunet.com reports that Google is planning on using 30 second pre-roll ads on YouTube beginning next year according to Patrick Walker, European head of video partnerships at Google. YouTube and “the broadcaster” will share revenue from the ads.

MySpace & Photobucket Make Up
Last week, as Andy mentioned, MySpace blocked Photobucket videos and remixes from displaying on its members’ pages.

Most Blogs Have Offensive Content
PC World reports on Scansafe’s Monthly Global Threat Report for March 2007, which states that up to 80% of blogs contain “offensive” content. This includes porn, offensive language, hate posting, and malware—6% hosted active malware.

PC World describes the methodology behind the report:

Women in Search: Techie or Tacky?
At Chicago SES, I had the pleasure of attending the first women in search luncheon hosted by Ylayn Meredith Ousley, SEOFan Girl, at a beautiful white table cloth restaurant. It was far and away the most unique event that I attended – a celebration of women in search. It was a chance to enjoy the companionship of other successful women who share a passion for search.

Site Targeted AdSense Ads

When you buy site targeted AdSense ads (or other CPM priced ads), there are easy ways publishers can inflate their pageviews and ad inventory. I listed a number of them here, but a few other common techniques are

Parasitic Business Models
As more large trusted publishers launch ad networks will this force Google to rethink their authority heavy algorithms and ad quality scores that benefit these growing arbitrage plays? Or is Google promoting many small ad networks to spread the portion of the pie that they don’t control really thin?

Shopping sites like Shopping.com, Yahoo! Shopping, BizRate, and NextTag already dominate Google’s organic search results and paid listings.

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