Quantcast
Read WebProNews
With Friends!
Study Examines Video Game “Addiction”

Harris Interactive has released a report documenting its findings from a recent study evaluating the prevalence of video game addiction among youth. There is skepticism, however, surrounding how Harris defined the term “addiction” when conducting the survey.

It looks like Harris Interactive has finally managed to accomplish a feat that has baffled physical and mental health professionals for decades; they have defined addiction.

Is FireFox Socially Acceptable?
· 1

Would you want to have social networking features built into whatever browser you use? That’s what Mozilla Labs is hoping as they are adding social networking features into the FireFox browser.

Ad Exchange Market Heats Up

It hasn’t been a secret in the industry that Doubleclick is working on an ad exchange that’s something along the lines of what we do at Right Media.

How You Can ‘Still’ Get on the Digg Homepage

Lately a lot of people who used to get on the Digg homepage constantly have been complaining that they can’t make the homepage anymore. In most cases these people are doing the exact same thing as they used to do before. Here is how you can still get on the homepage:

Should I Pause my AdWords Campaign on Weekends?

Dear Kalena…

I have another question. I get quite lot of clicks on my Adwords campaign during the weekend but I’ve never made a sale during this time or even Mondays. Do you think it would be a good idea to time adwords by pausing the campaign during the weekends?

I am looking for the best way to save, my cost is sky rocketing ;-)

many thanks

Damien

Kalena’s Answer:

Dear Damien

It’s About Connections, Not Control

Pete Blackshaw from Nielsen Buzz Metrics wrote an interesting column this week talking about the fact that CMO’s still have control.  He railed against the absolution of responsibility on the part of marketers, using the new buzzwords of consumer empowerment to justify the fact that they can throw more spam at the average user now because, after all, the user is in control. 

Scoble Figures Out Google’s Secret
Robert Scoble, in a recent blog post, cracked the Google monetization code on the search results page.  In a conversation with an unnamed Googler he found that Google can afford to dial down the presentation of top sponsored ads because they’re just more efficient at monetizing the traffic.  Of course, this shouldn’t come as news to anyone who read our last eye tracking report.  We went into great depth about Google’s ability do more with less when it comes

A Big List of Blogging Mistakes

Here’s the final list of the 48 blogging mistakes from the partecipants to the blogging project started by Daniel at dailyblogtips.com. There’s also my entry, the blogging mistake I did for 25 years … but they changed my catchy title :(

Ranking Factors for Search Engines

SEOMoz just released version 2 of its Search Engine Ranking Factors article. The content in the article is based on a survey of a number of leading and well known SEOs.

Jeff Jarvis Delighted With Dell?

Long-time readers will remember the Dell Hell episodes of a while back. My, how things change. Jeff Jarvis recounts his story of getting together with a number of Dell representatives last week.

Brian Solis Talks You.tv

There’s something to be said for the phenomenon that is amateur video on the Web. After earning Time’s Person of the Year, the "you" generation continues to drive the new web with each video and picture posted, tagged, and shared, every blog post and podcast, trackback, link, and comment, through every social bookmark, annotation, and search, all of the twitter casts, and micro and mobile text and IM updates we broadcast. Now, get ready for lifecasting.

Multivariate Landing Page Testing

Now that Google Website Optimizer is out of beta, more businesses will begin testing their landing pages to improve conversions.

As I was fairly familiar with the basic product features already, Google’s Tom Leung and I had the chance to talk informally about some of the benefits of putting this product in many hands.

Social Network for Firefox
If you’re tired of having to visit your favorite social network, whenever you want to message friends or share content, why not have the network come to you for a change?

Nielsen Unveils Rich Media Service Metrics

Nielsen//NetRatings has launched a measurement service for digital audio video content. SiteCensus Streaming aims to capture accurate data of online audio and video.

Google’s Multi-Variate Testing Product Open to All
I’d really wanted to spend more time looking at the full launch of Google Optimizer (announced last October), but sadly have been tied-up with clients this week.

Jailed Blogger Goes Free

We wanted to give you some good news on the continuing saga of jailed blogger Josh Wolf – he’s finally a free man.

LookSmart and Blinkx Team Up

Online advertising company LookSmart has enlisted video search engine Blinkx to power the video search results on its largest consumer site FindArticles.com.

FCC Nixes Airline Cellular, Approves WiFi

Airline travelers will soon have the opportunity to surf the Internet mid-flight by way of wireless networks, as many aircraft are now beginning to be outfitted with WiFi equipment. Even though the FCC has put it stamp of approval for in-flight WiFi, it still has reservations about the viability of offering cellular service to airline passengers.

YouTube’s Copyright Problems Overblown
· 1

Vidmeter has released a study, which examines the issue of copyrighted videos on YouTube. According to the study "Analysis of Copyrighted Videos on YouTube.com", Viacom content had the most views accounting for 2.37 percent of all YouTube views.

Google Plans To Win AdWords Converts
· 3

The Website Optimizer tool received a formal launch for Google’s AdWords clients today. Marketers using it should see conversion rates improve for their sites.

Dell’s IdeaStorm: Social Media in Motion

When most companies decide to embrace social media, they usually use it as a vehicle to market new products and services, while at the same time seeking transparency. When Dell launched its IdeaStorm website, it departed from the normal “this is what we’re doing” message that most company blogs transmit.

Utah Law Bans Competitor Keyword Bids

The Utah State Legislature has passed a Trademark Protection Act that creates a new type of mark called an electronic registration mark; it probably will not survive a Constitutional test according to the state’s own general counsel.

A Real Customer Service Lesson

In customer service, it’s the little things that matter most. A little eye contact here or a head nod there may seem insignificant, and largely are, but to a customer needing acknowledgment, these things are everything. There is nothing worse than needing help in a store and getting ignored by the very people who are supposed to be there to help.

YellowBot – Interview w/ Solfo CEO Erron Silverstein

I had the pleasure of speaking with Erron Silverstein, CEO of Solfo, which has developed a new, Web 2.0 version of local directories with the user at the core of the project. It blends local and social aspects to bring local brick and mortar locations, such as restaurants, services, stores and more, to the forefront and inspire users to add to their communities by placing reviews, ratings, pictures and share their positive and negative experiences to bridge the gap between online persona’s and offline reality.

  • Newsletter Signup
  • 1st 336×280
  • 336×130