You're right. It's not even October yet, but the holiday shopping season is pretty much here. It's time to start thinking about preparing for it.
Google recently hosted a Hangout on Air to give advertisers tips on optimizing their Shopping Campaigns for the holiday season.
Google says, "This session will walk through key consumer trends and how to use the newly available tools and metrics in Shopping campaigns to capture shoppers this Christmas. We'll cover optimization tips and tricks to prepare your data feeds too."
It also goes through some Q&A.
Image via Google