Oprah’s Self-Promoting Tweet Draws Ire Of Nielsen, Fans

    February 15, 2012
    Josh Wolford

Oprah surely wants her brand new show “Oprah’s Next Chapter” (airing on her OWN network) to become a big hit like her previous TV offering, but her methods of promotion have landed the global icon in hot water.

Grammy night just happened to be the night that Oprah’s new show premiered. How does a media princess get people to flip the channel? By tweeting to her 9.2 million+ followers, of course. So on Sunday night, Oprah tweeted this:

Every 1 who can please turn to OWN especially if u have a Nielsen box

and later…

Commercial Grammy people..u can turn to OWN

Apparently, that’s a big no-no, and her actions drew the ire of the Nielsen company whose job it is to provide accurate, unbiased TV ratings information. Nielsen’s policy strictly forbids networks from reaching out to Nielsen participants – for obvious reasons. This could create inaccurate testing results. The company released this statement about Oprah’s tweet:

In accordance with our policies and procedures, Nielsen is reviewing this incident with our clients and we may withhold, breakout and/or make a note in the ratings. We take any violation of our policy seriously and will work with clients to resolve the situation.

Oprah later removed the tweet and apologized:

I removed the tweet at the request of Nielsen. I intended no harm and apologize for the reference.

It wasn’t just Nielsen who chastised Oprah for her tweet. Her followers got on her case as well, calling her “desperate” and “unethical.” Although Oprah has deleted the original tweet, her responses to people’s criticism are still there:

@123arnie @valsocal unethical a little harsh don’t u think? Seemed like it made sense to me. Sorry if u’re offended. 2 days ago via Twitter for iPad ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

@growingupgranby the word “please” is used as courtesy not a beg. 2 days ago via Twitter for iPad ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

@Britta16 @steveokdwb “desperate” not ever a part of my vocab. 2 days ago via Twitter for iPad ·  Reply ·  Retweet ·  Favorite · powered by @socialditto


Josh Wolford
Josh Wolford is a writer for WebProNews. He likes beer, Japanese food, and movies that make him feel weird afterward. Mostly beer. Follow him on Twitter: @joshgwolf Instagram: @joshgwolf Google+: Joshua Wolford StumbleUpon: joshgwolf