President Barack Obama, or more accurately the campaign of President Barack Obama, has jumped into another form of social media by joining popular blogging platform Tumblr on Monday afternoon.
In the first post, the Obama 2012 team explains that they want the Tumblr to become a collaborative effort, one where people from all over the country can submit their experiences working for the campaign or upload relevant photos like one they captured of someone wearing an Obama shirt.
They also said that the Obama 2012 Tumblr would consider reblogging other Tumblr posts.
The Obama campaign foresees some issues that could arise from their latest venture, but have addressed the "trolls" in this fashion:
There will be trolls among you: this we know. We ask only that you remember that we’re people—fairly nice ones—and that your mother would want you to be polite.
Thanks, Tumblr. We’re looking forward to getting to know you.
The importance of social media in the upcoming presidential campaign is not lost on Obama and his team, as they continue to work hard to keep Twitter and Facebook an integral part of communication with the internet community. With Tumblr, Obama looks to expand his social media presence into a space that is yet to be tapped by many others in the race.
I'm sure that he'd like to see the kind of support on Tumblr that he has on other social sites - for instance his 10.7 million Twitter followers and 23.7 million Facebook supporters.
Since creating the Tumblr blog, the Obama campaign has posted a photo of campaign staff packing up cellphones in Ohio and made a short post about the President's jobs plan.