Google announced an updated ad experience for Google Maps on Android, iPhone and iPad today. Ads will now appear at the bottom of the screen when the user searches for something.
The ads include a title, ad text and a link to get directions, and users can swipe up to get more info. Google calls this new click type "Get location details". The standard CPC charge applies.
"When users click on an ad to get location details, they’ll see additional information such as the business’s address, phone number, photos, reviews and more. From here, there are a number of paid and free click actions they can take," says Google Maps product manager Salahuddin Choudhary. "Free actions include saving business information for later, sharing a business with a friend, or starting navigation. Aggregated reporting for these free clicks is available in your account."
Here's that it looks like before and after the ad is expanded:
"Paid clicks include the initial 'get location details' click, get directions, click-to-call and clicks on the ad headline," says Choudhary. "AdWords will only charge for up to two paid clicks per ad impression. Reporting for these paid clicks can be found by segmenting reports in your account by ‘click type.’"
To take advantage of the new ad style, advertisers have to use location extensions or create ads with AdWords Express.