Netflix Launches Big Redesign For TVsBy: Chris Crum - November 13, 2013
Netflix has introduced what it is calling the biggest update in the company’s history to its TV experience. It’s rolling out to Roku 3, select smart TV and Blu-Ray players, PlayStation and Xbox 360.
“More than a year and half in the making, this new experience evolved through a process of design exploration, iteration and testing that extended throughout all parts of the Netflix TV experience,” says Chris Jaffe, VP of product innovation at Netflix. “We set out to deliver an update that would make it even easier to discover something great to watch and we think we succeeded.”
“After starting Netflix, you’ll immediately notice the cinematic and rich visual experience,” he says. “As you navigate, three large images for each show and movie provide much more context about a title. We also added a shorter, more descriptive synopsis as well as personalized information to provide more detail about why you should watch a specific title. This personalized information can be based on your social network, viewing history or taste preferences.”
TV shows have a new episode selector, which uses images from each episode, along with a synopsis. Search is also more visual, and includes results for titles as well as actors and directors. Post-play (which automatically starts the next episode of a TV show) has been redesigned as well.
Netflix has also redesigned the Kids experience, which now has a blue background and “subtle” Kids label. The update puts the Kids section on Roku and some smart TVs for the first time.
The update makes Netflix Profiles supported across all devices, and adds support for voice on Xbox 360 and pointer-based navigation on smart TVs.
The roll-out will take about two weeks, Netflix says, and it will hit more devices (including Roku 2) in the future.