More People Going Online To Watch TV Episodes

By: Mike Sachoff - March 18, 2010

The use of the Internet to watch full television episodes has tripled since 2006 among those aged 13-to-54, according to a new report from Knowledge Networks.

Among Internet users 13-to-54 viewing complete TV show episodes via streaming or downloaded video has grown from 8 percent  to 22 percent. For Internet users 18-to-34 viewing of complete TV show episodes via streaming or downloading has climbed from 12 percent to 30 percent.

David-Tice "The small but notable level of people watching TV programs via the Internet on regular TV sets suggests that the convergence of the two screens for mainstream audiences may finally be on the horizon," said David Tice, Vice President and Group Account Director at Knowledge Networks

"Growing numbers of ‘connected TVs’ – those that access the Internet – are making this option increasingly user-friendly. The fact that over one-third of TV homes now have a bundled TV/Internet service package is no doubt accelerating this blurring of boundaries."

Other highlights from the report include:

   *7 percent in the 13-to-54 age group, and 11 percent of those 18 to 34, have used a TV to watch streamed or downloaded video

  *6 percent of those 13 to 54, and 9 percent of 18-to-34 have cut back or cancelled their TV service in the past year due to their online viewing of network programming, or plan to do so in the next year

Mike Sachoff

About the Author

Mike SachoffMike is a staff writer for WebProNews.

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  • Design Blog

    Yap, its true, my friend cancelled his TV service and now watchin online tv in HD quality. I think it will be very popular in future to get TV services via internet. Thanks for the article!

  • Oleg

    t really makes perfect sense. We have hectic schedules and can’t always make it to the TV when your show is on. Watching it at your convenience on your PC makes it a lot easier.

  • agency collection

    I can see why people go online to watch movies. A 1 hour movies takes 2 hours to watch on regular TV. I personally would pay extra to have cable without commercials

  • Ronald Redito

    There are all online TV softwares but some are with inferior quality. Are these online streaming not violating copyright laws?

  • John burns

    I guess tv will all take place from your pc in the future.

  • Guest

    lets hope that the tv programmes progress fully on to computer and get rid of the ads

  • Paula

    No surprise with online TV. My cable company has made it virtually impossible to watch CNN, A&E and some other networks without paying for a significant upgrade. The pricing structure is ridiculous! I just hope the online TV business doesn’t become a huge profit center for someone.

  • John W. Abert

    We were paying over $55 a month for a satellite service when we were offered an upgrade of our phone line DSL to 10 Mb speed. Our internet ventures make use of a lot of video anyway, for training, so we needed the speed to eliminate the buffering delays. When we realized we could get nearly everything online that we got from satellite, it just made more sense. Our internet service is already a business expense, so why not make use of it to watch regular TV, too? In this economy, it pays to streamline everything and eliminate unnecesary expenses. If you don’t have a fancy Internet TV, most newer laptops have a connection for an external monitor. All you need is a cable to connect your TV monitor. If you have an older TV (no monitor capability), Radio Shack makes a converter that you can hook between your laptop and TV that converts your digital output to an RF signal that can be pluggged into your antenna in (coax) jack on the TV. For sound, just hook up a good set of speakers to your headphone jack on your computer, and you’ve got it made! No speakers? No problem! If you have an old stereo of some kind with external input jacks on it (like for a record player), just get a patch cord while your at Radio Shack to go from the 3.5 mm stereo plug on your computer to whatever the input jacks are on your stereo, and it should work.

  • John W. Abert

    Some have touched on the advantages of online TV, but let me expand on that. Most broadcast stations put the programming on the web 24 hours (or less) after it airs, and then it stays there for awhile, sometimes many weeks. It’s as good as having s digital recorder, because you can go back at YOUR leisure to catch up on prgramming you missed, and even pause it or rewind it, as needed. Most shows still have commercials in them, but usually only one at a time, lasting maybe 30 seconds, and then it’s back to the program.
    Many people think you need a sppecial download to watch TV, but you don’t. Those paid downloads are a waste of money. You can Google any TV network in the world, and find their web address on your own, and it will be by YOUR selection, not a bunch of foreign programming that you couldn’t care less about.
    Here’s what I do….I right-clicked on my desktop and created a new folder for “TV Networks”. Then as I found the TV sites that I wanted to use, I dragged the little icon in the address bar over to the folder and dropped it in. Right now I have 52 icons for most of the major networks in that folder, and with two double-clicks of the mouse, I can get into any of them.
    Most of the major networks have their own sites, but not all of them will give you access to all the videos. Some only give you the guide for the episodes so you can go to regular TV and watch it. However, there are also “aftermarket” sites out there where you can watch not only current shows, but a lot of older ones, too. Some of those sites are,, and On most of them, they will have a tab at the top for “Full Episodes” or “TV Shows” where you can click to a page that has all of their shows listed in alphabetical order. Some sites even have full length movies available. You can find most TV networks by just adding a “.com” after their call letters (,,, etc.) If you can’t find it there, then Google it. There’s a lot of programming out there for free, so why pay for it?
    Oh, and don’t forget that these aren’t just videos on a three-inch screen! Don’t forget to click the little icon somewhere on the corner of the player that will open it up to full screen size! If you have a huge laptop, or one of the large monitors, you may not need a TV!

  • imam

    It is a lot of feature to use computer as a TV. PC make a lot of easier.

  • Guest

    I can definately see that trend materializing. With the ridicious cost of cable, it makes more and more sense to watch online. I personally watch at and find it very easy to work with.

  • Guest

    For $30/month I have high speed internet service.

    With that $30, not only do I surf all I want, I watch all TV online. And, for a lousy $20 bucks a year for MagicJack, I also get phone service throughout the USA. So basically I am saving $100/mo.

    People have to realize that the Cable companies are giving you three services, that you are paying for, but delivering it all through Internet access.

    Why pay for 3 services being delivered to you through one service (stream).

    I am surprised the numbers aren’t higher.

  • Guest

    I’m not sure if you’ve noticed but they have ads on internet tv too now. All of the legal sites anyways. I like watching my shows on hulu when I want to anyway is it’s ok.

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