Microsoft announced a new feature for pubCenter, its advertising hub for app developers on Windows and Windows Phone. It now offers custom reports, with improved analytics.
Earlier this year, the company announced a complete overhaul to pubCenter, and they're continuing to make improvements.
In a blog post, Microsoft's Tyler Young explains how to use the new reports:
Go to the “Detailed reports” icon on the left-hand navigation in pubCenter, then click on “Custom reports” to create a custom report. Next, customize your report using these parameters:
For apps, you can select any combination of apps across Windows and Windows Phone. You are no longer limited to just 5 apps or ad units. The geographic breakdown lets you see ad performance by market.
Young notes that you don't need to stay in the reporting module while the report is being generated, and that you can view reports you ran before in the "Recent Reports" tab.
Image via Microsoft