LinkedIn Makes It Easier For Employers To Recruit Job Candidates Using Mobile DevicesBy: Chris Crum - October 17, 2013
LinkedIn has launched a couple of new products aimed at making it easier for employers to recruit new job candidates, specifically while on the go. They’ve expanded a couple of important recruiting tools to include mobile support, which should be pretty valuable for those seeking new hires.
Work With Us and LinkedIn Recruiter are now available via mobile devices.
Work with Us is basically an ad unit that lets companies showcase various positions with “Apply Now” buttons. They appear on your employees’ profiles like so:
According to LinkedIn, 33% of its members visit the network from their mobile devices, and 30% of job views on LinkedIn come from mobile while half of LinkedIn members who have applied via mobile for job posts have never applied from the desktop version. You can see why this feature going mobile is a pretty big deal.
The Work With Us ads will appear on top of members’ profiles on mobile devices like this:
“Now whenever someone looks at the mobile profiles of your employees, they’ll see relevant jobs at your company, which makes it even easier for candidates to discover your jobs and helps extend the mobile footprint of your company’s talent brand,” says LinkedIn’s Parker Barrile.
The feature is currently available.
Obviously LinkedIn Recruiter is an important tool for those looking to recruit job candidates with LinkedIn. Now there’s finally a way to use it via an iPhone app. There’s no mention of an Android version, but it is available via the mobile web browser at linkedin.com/recruiter.
“This new app puts the LinkedIn Recruiter features you love most in the palm of your hand,” says Barrile. “The end result: a more productive you and better interactions with both candidates and hiring managers. That’s because you can do everything from responding immediately to candidate InMails, to viewing all of our more than 238 million members’ full profiles, to getting hiring manager feedback on candidates – all while out and about.”
These are just the latest moves by the company to make its services more useful to people from mobile devices. LinkedIn recently made job application functionality available to mobile users, for example.