Announces Acquisition by Google

    August 21, 2010
    Chris Crum

Rumors surfaced recently that Google was buying Those rumors have now been confirmed, as has announced the news on their site. Founder and CEO Munjal Shah writes:

Since 2006, has been moving the frontiers of eCommerce forward one steap at a time. We were the first to bring visual search to shopping, the first to build an automated cross-matching system for clothing, and more. We didn’t stop there, and don’t have plans to stop now. We see joining Google as a way to supersize our vision and supercharger our passion. This is something we are truly excited about.

Along the way we built a team that was not just hard working but obsessed with the mission at hand. We are so very proud of this team, and they deserve all the credit for how far we have come. In addition, there are many folks outside the company who have been pivotal to our success. All the alumni are incredible folks who left our little company better than they found it. Our investors were patient, insightful, and supportive of our plans to build a bigger platform. Our merchant partners were cutting edge and innovative, and in many cases they were willing to try new approaches and new technologies to better the user experience.

Google acquires

The company says it has developed technology that lets it understand what terms like "red high-heeled pumps" or "floral patterned sleeveless dress" mean, and has created algorithms to understand whether or not items will complement or clash with one another. The company also operates personalized shopping site, user-generated fashion site, and, which it says "pushes the envelope on Rich Internet Architectures."

Google is obviously impressed with the technology behind, and it will be interesting to see what they do with it.

Financial details of the acquisition have not been disclosed. TechCrunch says its heard that the price was over $100 million.