Less Than Half Of Americans Read A Daily Newspaper

By: Mike Sachoff - January 13, 2010

Less than half (43%) of Americans say they read a daily newspaper, either online or in print almost everyday, according to a new report from Adweek Media and Harris Interactive.

Nearly three-quarters (72%) of Americans say they read one at least once a week while 81 percent read a daily newspaper at least once a month. Ten percent say they never read a daily



One reason for the decline of the daily newspaper is the aging of its audience. Among those aged 55 and older, 64 percent say they still read a daily newspaper almost everyday. Of those aged 45-54, 44 percent read a paper almost every day as do 36 percent of those aged 35-44. Just 23 percent of those aged 18-34 say they read a newspaper almost every day while 17 percent in this age group say they never read a daily newspaper.

One potential business model newspapers have considered is charging a monthly fee to read a daily newspaper’s content online. More than three-quarters (77%) of Americans say they would not be willing to pay anything to read a newspaper’s content online. While some are willing to pay, 19 percent would only pay between $1 and $10 a month for online content and only 5 percent would pay more than $10 a month.

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Mike Sachoff

About the Author

Mike SachoffMike is a staff writer for WebProNews.

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  • Guest

    Why would anyone pay for propaganda garbage of MSM.Their news paper rags are folding.Cannot wait to see TV news garbage like fox news to go under.Thanks for internet for opening my eyes.

  • http://www.thewritestuff.be/ Michael

    I think it’s a very dangerous trend. The anonymous guest’s comment is just as worrying. Who talked about Fox? Luckily, we don’t get it in Europe. But there are no lack of newspapers from which to get – and possibly compare – one’s news. Not reading is a disaster, leaving people open to rumours and disinformation.