Is this Mascot Offensive? Coachella Valley Asked to Ditch Arab Mascot

By: Erika Watts - November 7, 2013

Another school’s mascot is in the news for being offensive, and this time it’s Coachella Valley High School in Southern California. Coachella Valley’s mascot is the Arab and has been for the past 93 years. The mascot features a dark-skinned man who has a crooked nose, heavy beard and wears a traditional Arab head covering. The mascot is also shown with a belly dancer at halftime during football games.

The Arab-American Anti-Discrimination Committee sent a letter to Coachella Valley Unified School District earlier this month asking them to refrain from using the Arab mascot.

Check out images of the mascot below.

Do you find the mascot offensive? Respond below.

According to the letter policy director Abed Ayoub wrote on behalf of the Arab-American Anti-Discrimination Committee (ADC), the “ADC strongly believes that use of the word and such imagery perpetuates demeaning stereotypes of Arabs and Arab Americans.”

“The ‘Arab’ mascot image is a harmful form of ethnic stereotyping which should be eliminated,” Ayoub continued. “By allowing continued use of the term and imagery, you are commending and enforcing the negative stereotypes of an entire ethnic group, millions of whom are citizens of this nation.”

“We live in a new America now,” Ayoub said. “We’re more racially sensitive and diverse. The logic used to pick that name no longer applies now.”

While it is said that the mascot was never intended to be offensive–it was selected in the 1920s to recognize the area’s dependence on date farming, a Middle Eastern crop–district superintendent Dr. Darryl S. Adams says he plans to bring up the issue at a school board meeting this month. “We’re very sensitive to that and how we’re going to work to make sure, maybe sometimes you should have some consultations when we’re working with other groups and cultures,” Adams said.

For anyone interested in supporting the ADC’s attempts to have the Arab mascot removed at Coachella Valley High School, a petition is available online. People interested in signing the petition that wants to “stop ethnic stereotyping” can sign here.

Image via Twitter

About the Author

Erika WattsErika Watts is a former teacher, now stay-at-home-mom and contributing writer for WebProNews. When she isn’t busy navigating parenthood and writing, she enjoys watching college sports and reading. Follow Erika on Twitter @erikawatts83, Pinterest or

View all posts by Erika Watts
  • PC Madness

    I would like to take all the Politically Correct People on this planet and send them to Mars. They are killing America. Everyday it is something new. Can’t people see all this nonsense is destroying our country from within?

    Banning things doesn’t change hearts and minds. In fact, it is having the opposite effect. It is making people angry and making people not care at all.

  • macenergy

    He’s my new favorite mascot

  • Yep

    We have a nation of cry babies. I hate to tell people, but you can’t change things by banning things. Especially, things as trivial as mascots that have been around for decades.

    I am offended by political correctness. Can we ban that? I am offended. I count. My opinion matters.

  • Tariq Al

    I am an Arab. The mascot is NOT offensive.

  • David Torrez

    I’m with you abed ayoub I keep asking myself. Why on earth would a close knit community, like the Coachella Valley want to celebrate your Arab terrorist nation. I hope you win this fight. It’s about time America wakes up and sees you for who you really are. Obviously not our friends. You guys despise us and we are supposed to turn the other cheek. I doubt we would be afforded the same rights in your country. No one even looked at our mascot in the way you mentioned. Until you planted the “RACE” seed in everyone’s head. Now I do see our mascot as disrespectful. Disrespectful to us, for continuing to chant mighty Arabs. So good luck in your endeavor to further separate your “ARABS” from our Americans. Cheers!

  • Shears-of-Atropos

    I would offer that both the old and the new logos are inappropriate. Neither one shows an AK-47 or a bomb-vest!