Facebook has been been emailing survey questions to people asking about their experience with Facebook video as well as their experience with Meerkat. This is fueling questions about whether Facebook is considering launching its own Meerkat/Periscope competitor.
Marketing Land reports that one of its editors received the survey, and shares screencaps of the questions.
Facebook starts off asking how often the user watches videos, including feature length content, using the following apps or services: Facebook, YouTube, Vimeo, Periscope, Meerkat, YouNow, Twitch, Hulu, and Netflix.
Then, it asks if they agree with the following statements about the videos they see:
- Videos on Facebook have high sound quality.
- Videos on Facebook play smoothly regardless of my connection.
- Videos on Facebook have high picture quality.
- Videos on Facebook load quickly.
- Videos on Facebook have high playback quality.
Then, there's a section that says: "We would like to know more about how you use Meerkat. Thinking about your overall use of Meerkat, please indicate how often you encounter the following experiences with the live-stream videos you seen on Periscope."
Users get the options: Never, Rarely, Sometimes, Often, and All the Time:
- Videos I see on Meerkat inform me about day-to-day lives of people living close to me.
- Videos I see on Meerkat inform me about day-to-day lives of people living in other parts of the country/world.
- I feel empathy for people when watching videos on Meerkat.
- I feel connected to the broadcasters of the videos I see on Meerkat.
- Videos I see on Meerkat inform me about the news or events around the world.
- I feel connected to the people who comment on the videos I see on Meerkat.
- Videos I see on Meerkat connect me with people I could not meet otherwise .
- I feel excited when watching videos on Meerkat.
- Videos I see on Meerkat expose me to information I cannot get from mainstream media.
- I feel entertained when watching videos from Meerkat.
- Videos I see on Meerkat help me connect with people who share the same interests as me.
- Videos I see on Meerkat give me information I can share with my family and friends.
- I feel delighted when watching videos on Meerkat.
Then, users are asked: Considering all the videos you see on Meerkat these days, which of the following types or genres of videos would you like to see more of less of?
- Live-stream videos of lectures or tutorials
- Live-stream videos related to my personal interests (e.g. gaming, cooking)
- Live Q&A sessions with celebrities
- Live-stream videos of celebrities
- Live-stream videos of entertainment events (e.g. concerts, festivals)
- Live-stream videos of people in their day-to-day lives
- Live-stream videos of athletic events
- Live-stream videos of newsworthy events (e.g. eyewitness accounts)
- Live-stream videos from places you are interest in (e.g. major landmarks)
- Live Q&A sessions with domain experts (e.g. medical professionals).
Everybody knows that Facebook values video highly these days as it competes with YouTube for video marketing dollars. Facebook certainly wants to continue to improve its own video offerings. If it's not considering a live-streaming play of some sort, it's hard to say why they're asking so many questions about a service that's completely unrelated to Facebook. Maybe it's thinking about an acquisition attempt.
Twitter launched Periscope, its answer to Meerkat, earlier this year. Here's a timeline of Facebook copying its rivals.
Image via Periscope