By
Rich Ord - Thu, 10/25/2007 - 11:06am.
Another under-the-radar-of-the-real-world blog firestorm erupted yesterday over high profile page rank drops. Google dropped visible PR of many blogs and mainstream news sites presumably as a penalty for selling links.
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| Google Slams Paid Links? Good or Bad? |
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No one except Google really knows for sure why PR dropped for these sites but it certainly looks like an extension of September's
paid directory massacre. This time Google targeted some well-known sites in the search marketing world and mainstream news too.
Sites include niche blogs like Search Engine Journal, Search Engine Roundtable, ProBlogger and nationally prominent sites such as WashingtonPost.com and Forbes.com. (More here)
>>> Should Google penalize sites that sell links? Comment here.
The reactions around the web fall into four categories. Again... these are not my opinions, just a synopsis of what I have read from hundreds of comments in blogs, articles and forums.
1. Google Is Justified
This should come as no surprise, after all Google warned us. Paid links hit at the core of why we all love Google ... its quality search results. Google is perfectly justified in taking steps to protect the integrity of its SERPS.
Lowering page rank of those who sell links levels the playing field for all of us who don't sell them. It is Google's search engine and they can do what they want in order to keep it great and even improve it. Your Thoughts...
2. Google is Out of Control
Google sells links and should not penalize others for selling them too. Why should Google be able to tell me how to link and whom to link to? What is wrong with linking and why should I have to put a no-follow tag on a link when I genuinely like a site? How does their algorithm know that I received payment for a link?
Google is simply out to crush competition. Don't they remember their roots? It was the webmasters who were the first adopters of Google's search engine. It was us who made you rich Google! One blogger called it a Google "bitch slap!" Is Google retaliating against me for criticizing them in my blog?
Is Google the next Microsoft? All of us lowly web peasants should ask forgiveness from our beloved Internet King! Google, you are a competitive monopoly who should realize that your actions impact the livelihoods of thousands of Internet entrepreneurs. Agree?
3. Why Me? Please Give My PR Back!
I don't sell links anymore. I have removed all the links that look like they are paid. Now please reinstate my page rank! I want to thank all of my sponsors and I hope that they will keep this PR drop in perspective and continue advertising with me. I really don't sell links, I am simply thanking my friends and partners for their support.
I am sorry I did not take your prior statements more seriously. Google, I thought that you were talking about link farms, not quality content sites like mine that sell a link here and there. I literally spend 60 hours a week writing unique content and I have now removed the links that look suspicious.
I was just kidding when I suggested my page rank loss was because I stopped using Adsense. I have written you asking for my page rank back and I am waiting for your response. Will pleading help?
4. Denial and Deflection
This is only part of an overall page rank adjustment. When the dust settles my page rank will be back to normal. No one should pay attention to PR anyways, it has nothing to do with the value of your content.
Google is doing this for show, it is not at all reflective of their internal page rank used in the search algorithm. My pageviews have gone up, not down since my page rank was lowered. I didn't lose any sleep over it and you shouldn't either! Do you agree?
--- --- ---
Is Google justified with lowering the page rank of sites that sell links because it messes with their search results? Or, is Google out of control and simply protecting its turf as some have suggested? Should Google quickly reinstate the PR of sites that stop selling links? Does page rank really matter anymore? Will a lower page rank eventually cause a drop in traffic?
Please give us and our readers your thoughts and comments....
About the author:
Rich Ord is the CEO of
iEntry, Inc. which includes WebProNews and numerous other vertical and community sites.
Comments
Opinions
Real Estate agents optimize their game baed on the MLS
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I am not so sure what the difference is in search engines in terms of paid links? They are a way to leverage results in a system that is suceptible to skewed results, which is the reason why there is a hierarchy of ranking.
If Google wants to eliminate paid links, they would eliminate the metric for weighing links in their own system.
Not entirely
"It was us who made you rich Google!"
No it wasn't, it was the user. That analogy is like saying that gas attendants are what make gas prices rise.
Google has the right to do whatever they want, and in this day and age of spam, the move makes alot of sense if done correctly. The real issue, is proper assessment of on topic and relevant non-paid links versus paid links.
Sharing
I like this paragraph "Don't they remember their roots? It was the webmasters who were the first adopters of Google's search engine. It was us who made you rich Google!"
Yes, should google forget who make him no.1?
Should Google penalize sites that sell links?
text link ads
Ok, here’s a question.
If you are a TLA publisher, how does Google know if you are using TLA? I mean the links are dynamically generated using php on the back end and if you look at the source code the links are plain links.
There are no indicators of text link ads in the style sheet or anything like that.
Maybe G is looking for the xml file that you store locally?
Anti-competition
You can hardly blame Google for wanting to wipe out any competition,
But I fail to see how buying a link from a website is any different than putting links on your website from Google's Adwords.
I want to advertise and I am willing to pay for it:
If it's with Google OK!
If it's with someone else it’s a Bad Paid Link?
I have a website and I want people to pay me for it:
If it's with Google OK!
If I sell links I will get taken off the search list.
I guess there are people who are abusing this practice somehow, but if I understand this right; Google is using their position as the most oft used search engine to stifle free competition, and that seems unfair.
FWIW: I don’t buy or sell links.
google totally cut me off their index.
i'm just a simple blogger relying on advertisers, and now google cuts me off?!?
i can't even find my own blog in google anymore.,
i suggest advertisers not to rely on google stats., the fact that google manipulates searches is somewhat unfair.
this is just evil. pure evil
Link Exchange
I am trying very hard to understand what is going on here with the Google Page Rank. I promoted my site for 4 years, submitting to 300 search engines monthly (manually). I put together a links page and begged and pleaded with sites with relevant content to exchange links with me and I thought it was paying off because we eventually got to a PR4 Halleluah!! Within days of reading the article on your site, we were reduced to a PR3 along with about 3/4 of the sites I had linked to. Pr4's became PR3's and PR3's became PR2's.
I wouldn't know how to sell a link if my life depended on it..... How can all the work that I have done over the past years be reduced in the blink of an eye???
Do I start pleading with sites to exchange links?? That is a very time consuming job and doesn't leave me much time to devote to my trade of making jewelry and selling what I am so busy promoting. What is the answer???
Shirley Dancing Fox
http://www.indianartandcollectables.com
Paid Links
P.S.
After posting to another blog about Googles paid link issues google reduced my PR from 4 to – 0- so be careful of expressing your opinion.
Don Hopper
San Jose
Paid and anonymous reporting
Let’s get down to basic business sense here. Google is in business to make money lots of money and in order for them to do this they expect to be paid by companies: to elevate web pages to the top of the Google page listings.
If you need to ask “How much” google will be more than happy to tell you and place you at the top of its search on EVERY SEARCH for hundreds of thousands dollars a day. It’s not a problem with them! The problem is with YOU and ME we don’t have the money to do this.
In our zeal to make Google happy we have released lots of information to them. SIT MAPS everybody needs a sight map its going to be universal! And yes we started our Google web master accounts Google is good! They wouldn’t use our information against us. Would they? We gave Google MORE information. Now Google knows how bad we really wanted to be at the top of the listings.
And in Googles eyes we all doing some very stupid things. We are paying people OTHER THAN Googol to try to get us listed on ALL the search engines.
STOP don’t do that Google is the only place you need to be listed. Google is hurt when you list yourself on one of these little guy’s sights don’t list on OTHER search engine and this keeps Googol number one.
The few pages I have listed on my Google webmaster account have actually been placed in a lower position on Google Search.
Don Hopper
San Jose, Ca
Paid Links
I am all over it. I like the idea, because along with many other people, I was becoming tired of the front page of Google searches being populated by ad farm sites with a lot of money. ~ it's a shame for those who made their living selling links and I am sure a few genuine sites with a few links will lose out, but in the long run, I think it's a good idea.
Google - paid links
Google are really against paid links at the moment and its very hard to know what to do. The future in this area is very unknown but I find it hard to know how they can 100% stamp this out. If fact they have actually created this market by putting so much value on a one way link from a quality PR site.
Future unknown
Adam Stem
website design australia
http://www.globalsolutionsit.com.au
overall adjustment
While part of this change did target paid links and those brokering them, I also believe this was just a "toolbar" display of adjustments that have been in place for some time. Most that I know have seen no change in SERPS or traffic, just a shortening of the green bar.
Google Slams Paid Links
For the small business that is trying to break in to a competitive field, paid links seem to make the playing field very uneven.
I JUST DON'T UNDERSTAND ANYMORE
I'm pretty much new out here trying to make a business for myself. Everytime I think I'm doing something right, something changes. I was on the understanding that you had to have popular links, regardless. Google is very complicated for me, their views and wording to me is for a triple advanced computer tech to understand everything their saying. I've been out here for about 6 months and still don't understand Google. I can't imagine that I'm the only out here that don't understand them.
Google not winning....but whinning
Google is getting best my its self- They put reliance on links then the market has changed to reflect this- in asking other webmasters to turn sites in- shows they cant stop it...or detect it all
I agree with Google
I think to sell and buy links is cheating and once again those who can afford to just chuck money at a project win over those who spend hours of their time applying to be included in directories, where quality is accepted on content and not cash.
Give me, too, my PR back!!
My website was always on top of search results for fishing in my country. This was the case with ALL search engines; namely Google, MSN, and Yahoo.
About 3 months ago my website's PR was severely demoted on Google, and sometimes totally wiped out of the search results! Other less relevant sites were pushed up. I wrote to Google several times, but no reply, no improvement. Other major search engines still rank me top. I never bought any search engine inclusions to any of them and I don't have external links, selling or non-selling, except for one single page that lists major fishing tackle manufacturers and other fishing websites.
Honestly, hits to my website were badly affected. Now I receive less than half the traffic I used to have before :-( Not to mention the Google Adsense income that was down almost to zero.
I really hope Google will do something about this. Or we all turn our back to them.
Google slams paid links - I AGREE
I agree that Search Engines (all of them, not only Google) should find a way of discounting paid links in the page rank computations. We must remember that links are considered as "votes of confidence" to a certain site and paying links is akin to "vote buying".
My site, http://www.BestManagementArticles.com is page 1 for most of my main keywords - business articles, free business articles, best business articles, management tips, free management tips, best management tips, free management articles, etc.-- and I never paid a single link.
Ismael Tabije
www.BestManagementArticles.com
Google and Paid Links
YES! I am so glad Google did this. The goal of the web is information not who has the most money to buy links and manipulate the system.
I think what Google seems to focus on with all that they do in this area is integrity of sites in the index. They do not want visitors finding top 10 sites that are fraud.
Paid Links
Google shouldn't be allowed to penalized sites that sell links. Buying links is a legitimate way to advertise a site. Text link ads on other sites bring in traffic just like PPC. The only difference between the two is Google doesn't make money off paid text links, only PPC. Google is out of control and shouldn't be able to stop individuals from one advertising their site and two penalizing sites for selling text link ads. It wouldn't surprise me if the sites that aren't penalized give Google kick backs.
Re Paid Links
100% on Google's side. Content and relvancy should be what determines Page Rank -- NOT how big you are or how much you can afford to pay for links!
google slams paid links
With more than half the internet selling paid links in some form or fashion Google has simply tied a noose around their own neck and stood on the gallows. The competition has become more and more relevant everyday with engines like Ask and Lycos paying top dollar for television ads and adding user friendly features that are truly appealing. A move like this could turn out to be corporate suicide. The same thing is happening in the oil industry. Greedy Opec raising prices and tightening regulations to line their pockets is like playing Russian ruelette over and over til' you lose. This could be a major first step in the wrong direction for the mogul search engine. But... you can't learn from mistakes until you make them. Opec's moves on oil have forced us to look for new energy and begin changes that will be better in the long run for the environment. Maybe Google with force us to do the same in the search field.
That is not all Google Dropped
Greetings,
I know you guys have been following the Google page where you can report other folks who are keyword spamming, etc. I had reported several sites for keyword spamming and they all dropped off today as well with the link adjustment. I reported these almost two months ago. Just an FYI
Verry Good !
I don't pay to put my link on other pages and I think that what Google is doing is very good! There are a lot of others options to make money on internet! For example to sell products on internet like me.
Paid Links and Google
How is a small business owner and webmaster supposed to compete? Why are sites like Amazon, Ebay, ePinions, Overstock and all the rest ranked so highly. I ALREADY KNOW ABOU THEM. If I wanted to go to Amazon to buy something, I wouldn't bother searching first!
So now you can pay for a link. WTF is that? I can buy an ad in any newspaper I want. I can buy a TV commercial. I can pay for a radio spot. But I can't go to a site I like that is related to my business and pay them to promote me with a link without Google penalizing us both?
So now webmaster won't be able to earn income from selling link advertising. And now web master own't be able to advertise with paid links without hurting themselves in the search engine results. I guess we can all line up at the glory hole and let Google keep f***ing us.
Fair Trade, wherefore art thou?
And how does Google propose to tell the difference between a paid and organic link?
So here's the environment that's going to evolve from Google's stupidity: webmaster are going to just going stop linking to other sites out of a fear that Google might think it's a paid link.
The price you can demand for a link in inextricably linked to your PageRank and status in Google. This latest move damages a sotes value and inhibits a webmaster's ability to generate income.
And think of this you stupid GoogleF***s: Why would I pay for a link that leads to a site that isn't related to what I'm advertising? I wouldn't!
If anything, paid links are GREATER indicator of content and value than organic links, precisely because they are targeted to the audience the advertiser is trying to reach. If I'm paying for a link on Joe's Widget Blog it's becasue I've got something to do with widgets! The fact that I'm willing to spend money for a link shold clue you in that my site deserves MORE relevance to widgets and should rank higher, not lower.
Get a f***ing clue Google!
Google
Absolutely not - Google sells paid per click advertising that is expensive.
I know firsthand since I am a pay per click customer. I really don't trust the pay per click system at all. Be it for them to penalize pay per click ads when they sell them.
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