Infographic Looks At Viewable Impressions’ Impact On Brand Lift
Adconion Direct recently partnered with DoubleVerify and Millward Brown Digital to analyze the impact of viewable impressions on changes in brand lift. They’ve presented their findings in a new infographic.
“One interesting finding the research uncovered that it’s not just enough to ensure your inventory is viewable, but that time ‘in view’ is a critical measure to increase brand lift and campaign performance,” a spokesperson tells WebProNews.
Image via Adconion Direct