Infographic Looks At Viewable Impressions’ Impact On Brand Lift

    March 21, 2014
    Chris Crum

Adconion Direct recently partnered with DoubleVerify and Millward Brown Digital to analyze the impact of viewable impressions on changes in brand lift. They’ve presented their findings in a new infographic.

“One interesting finding the research uncovered that it’s not just enough to ensure your inventory is viewable, but that time ‘in view’ is a critical measure to increase brand lift and campaign performance,” a spokesperson tells WebProNews.

Image via Adconion Direct


Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.