Infographic Looks At Viewable Impressions' Impact On Brand Lift

Chris CrumAdvertising

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Adconion Direct recently partnered with DoubleVerify and Millward Brown Digital to analyze the impact of viewable impressions on changes in brand lift. They've presented their findings in a new infographic.

"One interesting finding the research uncovered that it’s not just enough to ensure your inventory is viewable, but that time 'in view' is a critical measure to increase brand lift and campaign performance," a spokesperson tells WebProNews.

Image via Adconion Direct

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Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.