Qwaya has an interesting new infographic out about building a Facebook audience - something that's getting harder and harder to do these days.
"Most advertisers know that Facebook offers some quite impressive targeting capabilities," says Qwaya's head of product Sven Hamberg. "What most don’t understand however is just how impressive these are. With around one fifth of the world’s population on Facebook the reach is massive to say the least, and combined with the granularity of Facebook’s user data the marketing opportunity really is insane."
"In this infographic we’ve outlined all the options you currently have when building a target audience on Facebook," he says. "Hopefully it can help shed some light on the opportunity that awaits when trying to reach the people that really matter to your business."