Hulu is going to let people stream full TV episodes on their mobile device, regardless of whether or not they're signed up for Hulu Plus. Up until now, Hulu's free streaming (ad-supported) has only been available to people on their desktops.
There no word yet on exactly which TV shows Hulu is going to open up to free mobile streaming, but CEO Mike Hopkins says that it'll happen this summer.
This news comes as Hulu Plus surpasses six million subscribers.
Here's the relevant bit from Hulu's announcement:
Across the TV industry, we’re seeing greater access to all types of content, and more ways for you, our loyal TV fans, to forge deeper connections with your favorite shows. As the way viewers consume premium TV continues to rapidly evolve, we want to evolve to be able to offer more content on even more platforms.
That is why this summer, we will begin delivering a selection of ad-supported full TV episodes on mobile devices– for free. (Until now, viewers have been able to access Hulu’s free service only on the desktop). With our re-imagining of mobile viewing, we want you, our viewers, to have more access to the content you love, right at your fingertips. Additionally, later this summer, we will be launching the next generation of the Hulu Plus iPhone app.
This decision comes about six months after Hulu finally brought some sort of free streaming video to mobile–but at the time it was only clips (not full episodes).
Image via Hulu Blog