How to Write When Guest Blogging
So many people are guest blogging these days. It is almost a cliché to say that once the masses get a-hold of something, they cheapen it. Sadly, the cliché is often true. So it is with guest blogging. I regularly receive offers to guest blog from people who have no clue what they are doing …which generally is wasting my time and theirs. So, here are the Golden Rules of Guest Blogging:
Know Thy Blog
That’s right, take time to study the blog you want to guest post for. What topics do they cover? What topics do they avoid? (Hint, if there are subjects that would be obviously on-topic, but they haven’t touched in the past 341 posts, they probably do NOT want your take on the subject.) Are posts serious? Fun? Are posts mostly practical or philosophical or reviews or opinion? Are posts very professional or very informal? Very carefully worded? Or anything goes? Are posts one-sided (is there a theme to the opinions?) or well-balanced? Is the writing top-quality? (Hint, regurgitating an article-directory article won’t fly on a good quality blog.) Are all the posts long? Short? All different lengths? These are just some of the points to look for.
Don’t Bore Thy Audience
Keep in mind what you learned about the blog you wish to write for. Even if it is a very serious blog, you don’t have to be boring. At very least, use colourful analogies or some form of allegory. Jesus spoke in parables, politicians do so all the time, and you can, too. Look for a new way to express old thoughts. For instance, how to eat frugally has been written all over the blogosphere, but how animals can teach us to eat frugally has not been covered very much. Get creative.
Can’t be creative? Maybe guest blogging isn’t for you. Your creativity – your fresh approach to a topic – is one of the main reasons a blogger might want a guest post on her blog.
Bring Value to the Table
Why on earth would I want you to write for my blog? Well, there might be some good reasons. Here are a few that I would consider worthwhile….
- You have an amazing idea that captures my imagination
- You have superstar credentials, strong enough that my blog would be very impressive just to host your name on it
- You have an amazingly strong account at Twitter or StumbleUpon or other places that can drive traffic and links to my blog
- I can’t write for the life of me and I need good writers that will impress people with the quality of the post
- I have a far too ambitious publishing schedule to cover it all myself
What do you have to offer? At the risk of sounding like a nag, study the blog; you’ll quickly learn what might or might not be worthwhile. For instance, on this blog you’ll see immediately that I write very well and that “ambitious” is an antonym of my publishing schedule. You will also note that I rarely take on guest posts, so you’d better be prepared to really “Wow!” me if you hope to escape my brush-off.
Approach Bloggers Who Welcome Guests
I am not the only blogger who ignores most offers to guest post. But there are many bloggers who hungrily invite guest bloggers Try searching Google for your keywords along with “guest post” or “guest blog”. Or head over to Ann Smarty’s guest blogging forum where many of the more eager hosts are already waiting for you.
If you write trash, your post will be accepted on a trashy blog. You get what you pay for. Or what you write for. Or what you scribble for. This falls under the heading of “when is an opportunity not an opportunity?”
These are the Golden Rules, as I see them. There are also some guest blogging tips to consider at About.com .
Originally published on David Leonhardt’s SEO and Social Media Marketing