Today HootSuite, a social media management platform, announced that the beta version of its LinkedIn support has been opened to all of its users. The LinkedIn integration will also now support management of LinkedIn company pages. HootSuite claims that 79 of the Fortune 100 companies use its software to manage their social presence. The new HootSuite LinkedIn support will allow those companies to more easily update their LinkedIn followers with industry information and company news.
"We're always looking for new ways to streamline communication across the entire organization and are building a solution to achieve this vision," said Ryan Holmes, CEO of HootSuite. "By extending the beta integration of LinkedIn company pages to our entire user base, we open up even more ways for brand managers to tell their company story, engage brand followers, and drive word of mouth marketing at a mass scale - all this without having to leave our dashboard."
The HootSuite announcement comes on the same day that LinkedIn officially launched its Targeted Status Updates feature, which allows company page managers to send out LinkedIn updates to specified followers. LinkedIn announced that the feature is already implemented through HootSuite, and will eventually roll out to other social media management software.
"Businesses use LinkedIn company pages to share relevant news and important insights which directly address the interests and curiosities of professionals using LinkedIn," said Mike Grishaver, senior product manager for company pages at LinkedIn. "With 2 million LinkedIn company pages in place, this new integration will be especially useful for social media and community managers whose responsibility it is to oversee public company social media profiles."
HootSuite users who want to use the new LinkedIn integration must still apply for beta access. After they gain access, users will be able to login through their LinkedIn account, and can then add any LinkedIn profiles, groups, or company pages they manage to their HootSuite dashboard stream.