Video has become a major focal point of social media marketing as the major social networks continue to expand upon their video offerings.
Hootsuite announced new video integrations with YouTube, Facebook, Twitter, and Instagram to enable organizations to manage videos from one platform. A spokesperson for the company tells WebProNews the integrations will help businesses reduce complexity and increase reach across social channels to improve engagement with customers.
"Hootsuite integrations enable organizations to better manage their videos alongside other social media initiatives," the spokesperson says. "From the Hootsuite platform, users can approve, schedule, and publish videos across social networks. The video integrations also allow users to monitor comments and collaborate securely as a team to manage multiple accounts so that they can respond faster to customers inquires."
Users can share videos across multiple social networks, schedule them for the right time, respond to followers by monitoring comments (with the ability to approve, delete, and mark as spam), monitor competitors, industry trends, and other share-worthy videos, share access to YouTube channels across departments/teams, and manage videos from mobile devices.
CEO Ryan Holmes says, "Our new video integrations with YouTube, Facebook, Twitter, and Instagram underscores how crucial video is to organizations as they evolve their digital transformation strategies. These integrations will better support our clients who are investing in video for broad appeal, promotion and education to really engage and grow their audience."
The company will host a webinar on social video on May 3, when it will discuss why organizations should move to a "video-centric mindset" for their social strategy, effective ways to create and find engaging video, and how brands are already using video successfully.
More info on the new video integrations can be found here.
Image via Hootsuite (Facebook)