Honey Maid’s Commercial Sparks Controversy

By: Lindsay McCane - March 12, 2014

Honey Maid released a new graham cracker commercial this week, and because of the extreme diversity in the ad, the commercial has sparked controversy among viewers.

The commercial shows families from all walks of life: a gay couple, a biracial couple, a single father, a military family, and a dad covered in tattoos. The tagline reads: “Honey Maid, everyday wholesome snacks for every wholesome family.”

Since Coca Cola’s Super Bowl commercial, in which viewers see different cultures singing America the Beautiful in their native language, and Cheerio’s biracial ad, it was expected that there would be an outpour of negativity. However, there are some that found the commercial truly heart-warming.

Gary Osifchin, the senior marketing director for Mondelez, the owner of Honey Maid, said that they were trying to appeal to the ever changing world in which we live.

“We recognize change is happening every day, from the way in which a family looks today to how a family interacts to the way it is portrayed in media,” he explained. “We at Honey Maid continue to evolve and expand our varieties to provide delicious, wholesome products so they can be a part of everyday moments of connection in a world with changing, evolving family dynamics.”

Watch the commercial below:

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You can read some of the viewer’s responses below:

What do you think about the diverse commercial? Leave your comments below.

Image via Twitter

Lindsay McCane

About the Author

Lindsay McCaneLindsay McCane is a writer, student, wife, and mom to a two-year-old little boy. She loves to read, write, and spend time with her family. Follow her on Twitter @lrmccane.

View all posts by Lindsay McCane
  • mb brooks

    I will not be buying any of your products, I guess your company does not care about the Christian aspect. But as long as you included who you wanted, you made quite a statement against the rest of America.

    • Christian As Christ Taught

      Because I couldn’t possibly be a Christian and love all my fellow humans.

  • Beck

    Avoiding honey maid products like the plague!

  • Amanda

    I’m proud of Honey maid. They’re recognizing that families come in all shapes and sizes.This is the America I’m proud to live in :)

  • johilder

    I hope Honey Maid becomes available in Australia, because I’d buy their stuff on principle alone. Good for them :)

  • BB

    I think Honeymaid should leave the wholesome part out of that commercial. I won’t buy honey maid products, just for the fact that the company is pushing the whole gay agenda.

  • Barbara Boguski

    I will never buy another Honey maid product, The gay ad is disgusting!

  • People are ridiculous

    **because you don’t agree with couples that aren’t the same color and are the same sex
    I read the comment underneath mine…I under people that have very religious beliefs…but what about everyone else that isn’t Christian…they have to live completely different so you feel comfortable?? I don’t see that fair…this world is SO diverse…we all have to make sacrifices and sometimes be uncomfortable…that’s life.
    I won’t be coming back on this page or reading anybody’s comments (like I mentioned previously…I never comment on anything ever)…so don’t even waste your time trying to comment back to me.
    Thanks. Have a good day.

  • JBird

    You people are unbelievable. It is not a GAY AD. It is an ad promoting all different lifestyles. Why aren’t people disgusted at the single father section? Or the interracial part? Your ignorance amazes me, and we will all be praying for you all.