Honey Maid’s Commercial Sparks ControversyBy: Lindsay McCane - March 12, 2014
Honey Maid released a new graham cracker commercial this week, and because of the extreme diversity in the ad, the commercial has sparked controversy among viewers.
The commercial shows families from all walks of life: a gay couple, a biracial couple, a single father, a military family, and a dad covered in tattoos. The tagline reads: “Honey Maid, everyday wholesome snacks for every wholesome family.”
Since Coca Cola’s Super Bowl commercial, in which viewers see different cultures singing America the Beautiful in their native language, and Cheerio’s biracial ad, it was expected that there would be an outpour of negativity. However, there are some that found the commercial truly heart-warming.
Gary Osifchin, the senior marketing director for Mondelez, the owner of Honey Maid, said that they were trying to appeal to the ever changing world in which we live.
“We recognize change is happening every day, from the way in which a family looks today to how a family interacts to the way it is portrayed in media,” he explained. “We at Honey Maid continue to evolve and expand our varieties to provide delicious, wholesome products so they can be a part of everyday moments of connection in a world with changing, evolving family dynamics.”
Watch the commercial below:
You can read some of the viewer’s responses below:
What do you think about the diverse commercial? Leave your comments below.
Image via Twitter