Here’s What Wendy’s Is About To Look Like

By: Chris Crum - October 11, 2012

Wendy’s is undergoing a transformation it says is aimed at “energizing the brand and dramatically improving the customer experience.” This includes a new logo that will debut in March.

“Key initiatives of the transformation include reinventing the restaurant environment, unveiling a new logo, a successful new advertising campaign, additions to the Mobile Nutrition App and continuing to launch new and innovative products,” a Wendy’s spokesperson says. “New luxuries will be featured in the bold, sleek, ultra-modern restaurant design, allowing for lounge seating, flat-screen TVs, Wi-Fi and digital menuboards. The brand transformation is an evolution of Wendy’s over an extended period, however, Wendy’s won’t change their core values.”

Have a look at the new logo, and let us know what you think.

The New Logo

Wendy's New logo

A Timeline Of Wendy’s Logos

Wendy's Timeline

What Restaurants Will Look Like

Wendy's Restaurant

Wendys Restaurant

About the Author

Chris CrumChris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

View all posts by Chris Crum
  • terry

    I love the idea of modern with a touch of nostalgia. Steampunk, if you will. I would have preferred a super mid century modern retro look. Old fashioned hamburgers are appealing. Not sure this new logo is great…but the other one was not good either.

  • Restaurant Branding

    There is certainly a modern feel to the new look.

  • Teo

    Wow. Wendy’s is the only fast food I enjoy and I am impressed. I hope they revamp ours in Plattsburgh.