Been wanting to experiment with Vine in your marketing efforts but haven't had any good ideas? There's a place where you might go for some inspiration: the aptly titled Brands On Vine.
This is a Tumblr that showcases "the latest and finest examples" of how brands are using Vine. The site says in a disclaimer that it is not affiliated with or endorsed by Vine, Vine Labs or Twitter. However, that didn't stop Twitter from giving it something of an endorsement this morning:
— Twitter Advertising (@TwitterAds) July 29, 2013
On Brands On Vine, you can browse by latest vines or by verticals like fashion, retail, music, sports, or charity. A few examples of the kinds of Vines you'll find:
Last month, SocialBakers shared data finding that Twitter users are almost as likely to engage with Vine videos as they are YouTube videos. Last week, they shared more data on the topic, finding that while brands prefer to post YouTube videos to Twitter much more than Vine or Instagram videos (which, to be fair, are both much, much newer to the game) and comparing engagement:
These charts are interesting, but one important thing to keep in mind is that Instagram videos (or photos) do not appear embedded in Tweets like Vines or YouTube videos, so naturally, they're not going to be as engaging from a Tweet. That didn't stop brands from immediately flocking to to the product as soon as it launched. Instagram Video, by the way, saw five million videos in its first 24 hours alone.
While Instagram videos cannot be embeded in Tweets like Instagram pics used to be, they, like Vines, can now be embedded around the web. Obviously, this is an important factor in the visibility of any campaign.