Grammy Nominees Gotye, Mumford & Sons Win Big According to Spotify Data
So, the Grammys are this Sunday, and Spotify thinks they can predict who the winners will be.
Well, not exactly. But what they have done is analyze song and album streams to determine which of the current nominees would win the Grammy if Grammys were decided by popularity on the popular streaming service.
Without further ado, here are Spotify’s picks:
For Record of the Year, Spotify chooses Gotye’s “Somebody That I Used to Know” over The Black Keys, Kelly Clarkson, Fun, Frank Ocean, and Taylor Swift. They also pick this song for Best Pop Duo/Group Performance.
For Album of the Year, Spotify says that users would pick Mumford & Sons’ Babel over Jack White’s Blunderbuss, Frank Ocean’s Channel Orange, Fun’s Some Nights, and The Black Keys’ El Camino.
For Best New Artist, Spotify users choose The Lumineers over Frank Ocean, Hunter Hayes, Fun, and Alabama Shakes.
And for Best Pop Solo Performance, Carly Rae Jespen’s viral smash “Call Me Maybe” wins with Spotify users.
Spotify has also just launched a Predict the Grammys Facebook app, which offers users the chance to win tickets to next year’s Grammys as well as free Spotify premium service.