Google’s New Plan for China

    June 29, 2010
    Chris Crum

We haven’t heard much about the Google/China situation lately, but now Google’s Internet Content Provider license is up for renewal, so Google has provided an update.

On the Official Google Blog,SVP, Corporate Development and Chief Legal Officer David Drummond says:

We currently automatically redirect everyone using to, our Hong Kong search engine. This redirect, which offers unfiltered search in simplified Chinese, has been working well for our users and for Google. However, it’s clear from conversations we have had with Chinese government officials that they find the redirect unacceptable—and that if we continue redirecting users our Internet Content Provider license will not be renewed (it’s up for renewal on June 30). Without an ICP license, we can’t operate a commercial website like—so Google would effectively go dark in China.

That’s a prospect dreaded by many of our Chinese users, who have been vocal about their desire to keep alive. We have therefore been looking at possible alternatives, and instead of automatically redirecting all our users, we have started taking a small percentage of them to a landing page on that links to—where users can conduct web search or continue to use services like music and text translate, which we can provide locally without filtering. This approach ensures we stay true to our commitment not to censor our results on and gives users access to all of our services from one page.

Google China - New landing page

Google will end the redirect completely over the next few days, and Chinese users will be directed to the new landing page. Google has already submitted its license renewal application based on this strategy.

What do you think of Google’s new approach to China?