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Google: We Still Need Text To Index Your Content

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Google’s latest Webmaster Help video discusses Google’s need for text in indexing content. Matt Cutts responds to a question about how important text is in getting Google to understand their site. The user has a site that is mostly made up of images, and says that users like it better, bounce rate has declined, and conversions are up.

“Google does still want text,” he says. “So there’s a couple options. One is: if you have an image that you’ve made of some text that’s really beautiful, you can include some textual content there. You can sort of say, ‘alt,’ you know, or the title – that sort of thing. So you can say, for an image, here’s some text to go along with that, and that can help.”

He goes on to say that one reason a site might be having more user interaction, time on site, conversions, etc., is because it’s prettier. “And we see that,” he says. “Better design can help people enjoy and use your site more.”

He also suggests considering Google Web Fonts.

Google: We Still Need Text To Index Your Content
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  • http://www.acupunctureforlife.co.uk acuvic

    I’m developing a new site based in video tutorials. I’m having to transcribe the videos cause no way Google will be able to guess what’s the content and the videos are up to 20 minutes so a few keywords won’t be enough. I suppose the transcripts are good for the hearing impaired too. Extra work and cost but worth it I guess.

  • http://www.completewebresources.com/blog Kyle Sanders

    I think this concept is especially important to businesses like software firms, who do need a great looking trial or sign-up form on the homepage and don’t want to bottom-load their homepage with a litany of text that exists purely for search placement and indexing purposes. These days, it’s certainly about honing in on the ideal balance of text and media.