As reported earlier this week, it was discovered that the Google Trusted Stores program was not supporting sites using HTTPS. This is rather strange considering how much Google has been pushing for sites to use it.
In May, I was told that we did not qualify to become a trusted store at this time because our entire site is served via HTTPS, that you are aware of this limitation and that it is being addressed. Despite arguing that there is no reason to shuttle e-commerce customers between HTTP / HTTPS protocols anymore, that using HTTPS to protect all customer interactions is essential, and that Google now recognizes HTTPS as a signal to rank sites higher in search results, there was nothing that could be done and I would have to wait for a fix.
A Googler did acknowledge the issue in the thread, saying:
The Google Trusted Stores team is actively working with Merchants that have a full HTTPS website to make it possible for them to display the Google Trusted Stores badge. We ask that they please contact the Trusted Stores team for more information.
Apparently the problem has been solved. Marketing Land is now reporting that Google is notifying merchants enrolled in the program that they can now display the Trusted Stores bad on HTTPS pages.
Image via Google