Google announced that it has made some updates to Google Trends, including a new homepage, more countries for top charts and hot searches, and a faster mobile experience.
The changes come as Google has released its year-end Zeitgeist looking at the top trending searches in numerous categories and countries from the past year.
Here’s what the new homepage looks like:
“In the past, when you landed on Google Trends, you’d see the most recent Hot Searches,” explains Google’s Nemo Tamir. “But Trends can help you do much more than just see what’s trending each day. With Top Charts, you can explore how different topics stack up against each other, from athletes, to song lyrics, to stocks. You can also search or click ‘Explore In-Depth’ and look up detailed reports for any topic you want (including entities and topics). We’ve been amazed by the stories people come up with using Trends, and the new homepage is designed to help you dive in and make your own discoveries.”
Google has added annual top charts for 72 countries. The feature was only available in the U.S. before. There are over 1,000 annual charts for this year, and 2,000 from last year. They’ve also added Hot Searches in 47 countries, up from 14. There is also now support for right-to-left scripts (RTL) and six new languages (Arabic, Bengali, Farsi, Hebrew, Malay, and Malayam).
“Now when you land in Vietnam, not only can you check out what’s hot locally with Top Charts and Hot Searches, you can finally do it on your mobile phone in an optimized experience,” says Tamir. “You’ll find a much more efficient and touchable interface, enabling you to check out what’s Trending, who’s topping the charts, or even explore complex search data… all while you’re on the go.”
Take a look at some of the big year end lists here.