Google Talks Amplifying TV Dollars With Digital

Chris CrumBusiness

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Google has a new video out about turning TV insights into measurable actions. It was recorded as a live Hangout on Air hosted by Adometry called Top 5 Ways to Amplify TV Dollars with Digital.

"Today’s consumers hop from screen to screen according to their needs-of-the-moment," the company says. "For marketers, this multi-screen world offers new opportunities for ROI. Using Adometry by Google and TV Attribution, marketers can now analyze TV and digital data together to reveal cross-screen behaviors, and improve both mass media and digital strategies."

So, how can you get more ROI in a multi-screen world? We’ve compiled our top 5 tips for how to amplify TV dollars with digital," it adds.

The video, which was recorded on October 28, looks at real life examples. It talks about how Nest uses TV attribution to improve cross-channel marketing efficacy.

Google says TV attribution creates "unprecedented insight" into creative, network, and category campaign performance for TV and digital marketing.

The talk features Dave Barney, Product Manager at Google Analytics, Harry Tannenbaum, Head of Business Analytics and Alex Bain, Marketing Analyst at Nest Labs.

Image via Google

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.