Google On Reconsideration Requests: Tell Us About The Link Network Or The SEO

    December 12, 2012
    Chris Crum
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Google put out a new Webmaster Help video today. This time Matt Cutts talks about what to include in a reconsideration request, which you may have to submit if Google has caught you violating its quality guidelines.

“The goal of your reconsideration request is to, number one, to tell Google you’ve stopped whatever violations of the quality guidelines were happening – paid links, cloaking, scraping, you know, doorways – whatever it was, you need to make a clear and compelling case that that has actually stopped,” says Cutts. “That behavior is no longer going on, and that you’ve cured that as much as possible. So, if you were doing paid links, you’ve gotten as many of those paid links pulled down as you possibly can.”

“The second aspect of a reconsideration request is to basically give us a good faith assurance that it won’t happen again,” he continues. “You don’t want to say, ‘Oh, well this site looks like it’s reformed, okay, we’re going to lift this manual action,’ and then they immediately go back to spamming or doing their old tricks. So, what you want to do is step into Google’s shoes, and say, ‘Okay, what would best convince Google that we’ve turned the corner, and this behavior has stopped, and that we’ve cured whatever was going on, and it’s not going to happen again.'”

“Great things to include: things like details of the sorts of sites that you were contacting if you were removing links, for example, if you used an SEO, and they really just shot you in the foot because they were doing all sorts of unethical things…that’s the sort of thing where I would give us details about that,” he says. “Tell us about the link network or the SEO.”

The more stuff you can include to make your case, the better chance you have of success.

In another recent video, he talked about how quickly you should hear back about the requests. In another one, he noted that Google is experimenting with ways to make reconsideration requests better.

  • http://www.brickmarketing.com/ Nick Stamoulis

    It’s important to note that a reconsideration request is for a manual penalty, not a penalty brought on by an algorithmic update. I know several site owners that got penalized because they didn’t know what their SEO firm was doing (and it was pretty bad) but ultimately you are responsible for what work is done for your site. You need to make your case that it was an accident and show the steps you have taken to counter those efforts.

  • http://globalsound.com.au Andrew

    A domain vanishes from Google , no webmaster information is provided and google say it’s algorithmic – what is the point of Webmaster if it provides no information or remedies when an update causes a catastrophe…

  • http://www.biggerfatterblog.blogspot.com Fat Bastard

    Google has deindexed two of my blogs. No warning or explanation was given. Google will not respond. This sounds like a job for Anonymous.

  • Guy

    google lost this war. currently it destroying own serp to get rid of spammers, but it not possibly because links counts.