Google Offers Webmasters New SEO Advice Video

    November 13, 2013
    Chris Crum

Google has put out a new video of SEO advice from Developer Programs Tech Lead, Maile Ohye. She discusses how to build an organic search strategy for your company.

“What’s a good way to integrate your company’s various online components, such as the website, blog, or YouTube channel? Perhaps we can help!” she says in a blog post about the video. “In under fifteen minutes, I outline a strategic approach to SEO for a mock company, Webmaster Central, where I pretend to be the SEO managing the Webmaster Central Blog.”

Specifically, she discusses: understanding searcher persona workflow, determining company and site goals, auditing your site to best reach your audience, execution, and making improvements.

You can find the slides she references here.


Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.