Google Launches Program For Women Entrepreneurs

    March 9, 2012
    Amanda Crum
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Google can now add a launching pad for female entrepreneurs to their long list of accomplishments. As reported today on their blog, they recently began a program called Women Entrepreneurs On The Web, or WEOW. The program was created specifically to help women in India find a voice and teaches their students how to use web-based technologies and apply them to their businesses.

The program is divided into five groups of study, or “circles”, which were created with different levels of web knowledge in mind:

  • Building an online presence: creating a website, a YouTube channel, and a business page on a social network like Google+
  • Collaborating effectively: tools like Gmail, Calendar and Docs
  • Connecting with customers: hosting Google+ Hangouts, creating and distributing targeted offers and discounts
  • Promoting organization: online product demos, creating viral videos on YouTube, advertising through AdWords and AdSense
  • Tracking and optimizing your online presence: Google Analytics, Google Alerts, ripples on Google+, the +1 button, webmaster tools

More than 300 women have signed up for WEOW to date, and Google hopes to up that number exponentially in the near future as word of mouth spreads.

As part of the launch event, Yolanda Mangolini–head of diversity and inclusion at Google Hyderabad–spent a day with 30 female entrepreneurs talking about the program and what it means for them. Below is a video from that meet-and-greet.

  • http://allhorizonfinancialservices.com Lloyd Robinson

    This is a great idea .I Believe that women own small business can benefit from having a more significant presence on line.The new america will be build around small businesses.

  • http://www.robustgroup.com kossi

    Very good move by google. Small businesses and minority own businesses need to have all the support to be a strong contribution to the community.

  • http://webmarketingtips4u.com Tony


    This is an excellent article that I’m sure will enlighten all those who read it. Google seems to be more active in its support of entrepreneurs as evidenced by your article and another on the Google blog about the company’s support for entrepreneurs including $102 million of economic activity for Louisiana businesses, website publishers and nonprofit. This should be great news for all Web entrepreneurs. Thanks for writing a very insightful article!