Google just announced the general availability of DoubleClick Bid Manager, which is based on Invite Media, which Google acquired over two years ago. It’s fully integrated into the DoubleClick Digital Marketing platform. Have a look:
“The last few years have been busy, as we’ve worked to take the best of Invite Media, DoubleClick, and Google to build a demand side platform that helps our agency and advertiser partners buy display better,” says Payam Shodjai, Senior Product Manager, DoubleClick Bid Manager.
The key benefits to Bid Manager, according to the company, are unified, streamlined workflows, powerful targeting, and cross-channel opportunities.
“Marketers have long known that running cross-channel campaigns can yield the best results, but increasing media fragmentation over the years has made it challenging to act on this seamlessly,” says Shodjai. “Thanks to our unified DoubleClick Digital Marketing platform, DoubleClick Bid Manager can be a seamless part of cross-channel marketing efforts. Display remarketing from search ads is an early proof point of how marketers can take advantage of powerful cross-channel features on our platform.”
DoubleClick Bid Manager is available globally to international advertisers, and for media buying in over 40 countries.
More on the offering in this blog post from Google.