Google announced a new ad verification tool for agencies and marketers using DoubleClick, called DoubleClick Verification.
The tool includes site content monitoring to help highlight potential issues with ads. It will analyze content at the URL level for each page that your ad is served upon. It uses 18 classifiers for "unsafe" content categories. Among these are: gambing, adult, drugs, profanity, etc. It does this across 11 languages.
"In addition, we also allow you to customize content profiles so you can define for yourself the kinds of sites that are okay or not safe, and place them accordingly on a white list or flagged list," says product manager Aaron Nelson. "Geo verification is available to help identify ads serving outside your preferred geo."
"It’s as simple as signing in to DFA and navigating to the reporting interface to start using DoubleClick Verification. There’s no need to implement another tag or sign another contract to get started," says Nelson. "DoubleClick Verification not only provides a seamless experience for clients, it’s enabled across all ad impressions and campaigns in DFA today. In the future, as part of DoubleClick Digital Marketing, it will cover the entire scope of your display buy across the platform."
More info about the product is available in this downloadable fact sheet (pdf) Google has released.