Google Launches Audience Extension in Doubleclick For Publishers

    September 18, 2012
    Chris Crum
    Comments are off for this post.

Google announced the launch of the Audience Extension feature in DoubleClick for Publishers

“Audience extension enables you to reach your audience across other publishers, bundle these impressions with your own inventory, and resell those packages to your direct advertisers at a premium,” explains business product manager Sean Harvey in a blog post. “Audience extension inventory comes from the vast pool of brand safe inventory via publishers on DoubleClick Ad Exchange. Audience Extension can be used without leaving DFP; flight dates, targeting and bid parameters are set directly within your core ad server.”

“Audience extension is best suited to publishers with high value content channels within their owned and operated inventory that are consistently sold out, or who have defined audiences onsite that have a value to advertisers that transcends the context of their own site,” explains Harvey. “It’s also used by publishers looking to reach a critical mass of users from a given geo-location.”

Among the key benefits to the Audience Extension, Google says, are having a single place to manage, execute and optimize buying across owned/operated and external inventory, bid management capabilities integrated in the core ad server, integrated data management, cross-inventory performance reporting and complexity hidden from the sales team and ad operations.

The feature was announced at the London ATS Trading Summit today.

  • http://www.rainbowmanandvan.co.uk man van

    International removal service is also offered by our man and van company. And the entire process starts off with you filling in all the relevant details like the relocation address, the kind of stuff that has to be moved, whether you would need same day service or item collection and delivery or driver and van service. So, all this might be overwhelming and confusing in the very first instance and hence requires you to be more clear and organized in the kind of service you would want to hire.