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Google Announces Instant Pages, Loads Results Before You Click

New speed feature coming to Chrome

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There are 8 Comments. Add Yours.
  1. Seeking by image, now that could be interesting, also wonder if voice search will be English only or Hebrew too for example.

    • It’s starting out in English, but I’d imagine they’ll expand into other languages.

  2. AL

    Hmmm – I am wondering if this is going to impact our site analytics. If they retrieve the entire page – html, images, etc… – then would they not also trigger a visitor in our analytics, whether a visitor does or doesn’t visit our page?

    If so, that would skew even the most basic of KPIs, including bounce rate which could be a ranking signal.

    Any ideas?

    • I’ve not heard them bring this up yet, but it’s a good question. They do talk about the technology a bit more on the Chromium blog.

    • That’s a really interesting thought. Since the page is pre-loading, does that get recorded as a visitor? If the user doesn’t click on the link, will that impact the bounce rate?

  3. Adsense Publisher

    It’s really just one more way to insure that you don’t leave a Google site, even when you’re viewing another site. Google is becoming more and more all about the advertising. See, if a site doesn’t have Google ads, or no ads, well then you’re viewing the site while still on Google’s site, so you’ll be guaranteed to see a Google ad (well if one is targetable to you, which we all know most of the time there is one).

    What would be interesting is if the loads are from a cached view or if it’s a frame. If it’s a frame there is no way to stop it, but if it’s a cached view you can instruct the Google bot not to cache any pages.

  4. I think this will start off working well for those that use Google to go to certain websites, rather than typing the url. For instance, the vast majority of people that search for “hotmail” want the hotmail website. I’m not sure how well this can be implemented with more specific searches. The website would have to have an extremely high CTR and low bounce rate.

  5. This sounds great in theory!

    But I can see certain people possibly be taken to websites that they were not going to go to.

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