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Google: Facebook Similar to Gmail, Bing Similar to Dogpile

Google Launches New Similar Pages Feature in SERPs

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Google has launched a new feature in its search results, which displays results that are deemed "similar" to the query. If you search for eBay, for example, you may get results for Craigslist, uBid, Buy.com, and ebayanuncios.es.

Basically, if someone searches for a brand, there is a good chance Google will inject links to the competition on that results page by default (though at the bottom).

It’s actually not a new feature entirely. "We’ve offered a ‘Similar’ feature on results for a while now as a way to discover new, useful sites, but it hasn’t been too visible," says Google software engineer Doantam Phan. "Since we’ve been continuously improving this feature and we think it’s really useful, we’re now going to start showing these alternative sites more prominently."

I thought it would be interesting to see what pages Google thinks are similar to Google itself and some of its competitors. When I searched "google" I didn’t get any similar pages. When I searched "bing", I got the following:
Pages similar to Bing according to Google
For "facebook" I got the following:
Pages similar to Facebook according to Google
For Yahoo, I got the following:
Pages similar to Yahoo according to Google

I find it interesting that Google deems Bing to be more like Dogpile than Google or even Yahoo. It’s also worth noting that Gmail is in the mix for Facebook, with Buzz presumably being the connecting factor, which is interesting in itself since Buzz is more like FriendFeed than Facebook, and Facebook actually owns FriendFeed, but that’s not listed (while Microsoft.com is listed as similar to Bing).

Google: Facebook Similar to Gmail, Bing Similar to Dogpile
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  • http://lanta-krabi.blogspot.com/ Lanta

    Seems not to be out globally yet. It might be more visible but the “similar” link next to nearly every search result is much more versatile and informative for us with a few more brain cells.

    The command related:www.bing.com. Results 1 – 10 of about 187 similar to ..bing..

    has google in number seven, six is cuil and a see CNN gets a close mention for both Google and Bing. Around the web somplace there is a java browser tool for visually displaying all the “similar” data. I remember playing with it a year or two ago.

  • Guest

    Twitter has a pretty high opinion of themselves, don’t they? Screw them.

  • http://www.bestcasinosinfo.com/ martin

    i am starting to be afraid from google i sware to god. is there no one else?

  • http://getexaminfo.blogspot.com/ Vipul

    Useless comparison.
    Google is not accurate all times.

  • http://www.aamedya.com aamedya

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