Google: “Buzz” Is Not a Trademarked Term

Why Google Chose the Name "Buzz"

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Yesterday Google launched its new product called Google Buzz. The name immediately brought to mind a similarly titled product from another major search player – one of Google’s oldest rival’s – Yahoo. Yahoo has Yahoo Buzz, which isn’t exactly he same kind of product as Google Buzz, but it was still worth questioning why Google would choose "Buzz" as the name of its new product.

"We chose the name Buzz because of the word’s connotations of activity, conversations, sharing of information," Google’s Victoria Katsarou tells WebProNews. "’Buzz’ is not a trademarked term."

That didn’t stop Yahoo from tweeting about it yesterday, as we previously reported:

Yahoo! Buzz tweet

Google doesn’t appear to be worried about that all. In fact, during the Q&A session following the announcement of Google Buzz, the company basically said it tries not to pay too much attention to competitors, although that was actually in reference to comparisons of Google Buzz to Facebook.

What’s Next for Google Buzz?

As Google mentioned during the announcement, they are just getting started with Buzz. You can expect many more integrations into many more Google (and non-Google) products in time.

"We have a long lists of features that we want to tackle next," Katsarou says. "This is just the first version of Buzz, and we’re looking to collect feedback from all of you to continue improving the experience. We’ll keep iterating and adding stuff."

Google is not making it clear which other products will be taking priority when it comes to Google Buzz integration, but they did say that Wave would be up there somewhere.

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  • http://howilivefrugal.blogspot.com Andrew

    This reminds me of many years ago when Microsoft was in legal troubles over trademarking both their operating system (Windows) and their word processing program (Word). People were complaining that the words couldn’t be trademarked because they are generic. But look where we are now, those two generic terms have been trademarked by Microsoft.

    • Chris Crum

      Honestly, I’d be very surprised to see the discussion end here.

  • http://www.warriorforum.com/members/johny909.html Latrisha Sheeder

    thank you for bloggin this. We enjoyed reading it. Deffinatly be returning soon.

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