Google has just given content marketers another reason to make sure Pinterest is a part of their strategies. Now, when users search for Pinterest content on Google from a mobile device, it will display a carousel-style section on the search results page letting them swipe through various content from Pinterest before clicking through to the app or mobile site.
Here, you can see how Google displays results for "4th of July ideas Pinterest":
The carousel appears in the middle of the results page for that particular query. On others it appears right at the top. Interestingly, it will also display multiple Pinterest carousels if it thinks ore than one collection is relevant. Behold the results for "flamin hot cheetos recipes":
That shot actually shows results further down on the page. "Flamin hot" Cheetos recipes were actually at the top.
It's worth considering that optimizing for Pinterest can potentially lead to more visibility in Google search, which is surely a welcome bonus.
The Pinterest carousel is actually just one new integration of this type Google is now including. It's including similar results from Vine, Houzz, and Food Network.
"Whether you are looking for Pinterest pins, Vines, Houzz idea books or Food Network recipes, you can now browse through more content from your favorite websites within Google search results on your mobile device," Google said in a Google+ update. "Simply swipe through links within a carousel and tap any link to read or watch exactly what you are interested in."
These results are similar to a feature for news sites Google announced in February.
Images via Google